Monthly Archives: February 2017

THAILAND’S RENOWNED MANGO TREE BRAND REDISCOVERS ITS ROOTS IN GUANGDONG WITH THE LAUNCH OF NEW RESTAURANT AT HIGH-END ART & RETAIL MALL K11 GUANGZHOU

Thai Glass Noodle Salad

GUANGZHOU, CHINA – One of the leading purveyors of Thai-inspired genuine Asian cuisine, Mango Tree & COCA Restaurants Worldwide, has announced plans to open a new outlet inside the spectacular art and retail mall K11, the only high-end, high-rise retail project in heart of Zhujiang New Town, Guangzhou.

Scheduled to open later this year, Mango Tree Guangzhou is something of a homecoming for the brand’s Thai celebrity chef owner, Pitaya Phanphensophon, whose parents originally came from Guangdong Province but met each other in Thailand where they opened the company’s first Coca Restaurant together in Bangkok in 1957.

Since then, Mango Tree and Coca Restaurants have opened all over the world and the company has become a premier global Thai cuisine brand serving up quality Thai-inspired cuisine for discerning diners in more than 70 restaurants and cafes in 15 countries across Asia, the Middle East, and the USA.

“Although Thailand has always been my home, I also inherited certain Chinese characteristics from my parents and this influences my approach to cooking and also to the restaurant business. I strongly believe in using the freshest locally sourced ingredients and although we always present our dishes beautifully, great taste is at the heart of every dish on our menus.”

As the chosen location to introduce Mango Tree Restaurant’s genuine approach to fine cuisine, the group’s Managing Director, Trevor MacKenzie, believes K11 Guangzhou is the perfect choice. “ This impressive new mall is positioned as a place where culture and good living come together. Where trends and lifestyles collide to form new ideas and new inspirations. These are core values that Mango Tree Group also holds dear, he said.

Crab in Yellow Curry

Despite global economic challenges, Mango Tree & Coca Restaurants Worldwide has set an aggressive agenda for expansion in 2017 as it continues to build a strong network of partners in China and beyond to offer top quality Thai and Asian cuisine with authentic taste and genuine service that exceeds customer expectations.

“The response to our other Mango Tree Restaurant outlet in Qingdao was very positive and the focus on great taste and genuine hospitality really strikes a chord with Chinese diners. We are excited to build on that success in Guangzhou and to revive the family legacy that formed the foundation for all our success with Mango Tree and Coca Restaurants worldwide,” added Mr. MacKenzie.

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MANGO TREE & COCA RESTAURANTS WORLDWIDE FORGES AHEAD WITH EXPANSION STRATEGY ACROSS ASIA IN THE FIRST HALF OF 2017

BANGKOK, THAILAND: Leveraging the group’s proven pedigree as a leading name in genuine Asian cuisine, Mango Tree & COCA Restaurants worldwide has announced aggressive expansion plans for 2017 with new restaurant openings scheduled in Yangon, Mumbai, Hanoi, Osaka and Guangzhou.

Trevor MacKenzie, Mango Tree and COCA Worldwide Managing Director. For high resolution version, click here.

The growth strategy will be supported by the launch of several new culinary concepts at different locations, all of which have been carefully planned to expand the group’s offerings and reach a wider audience of Thai and Asian food lovers, including young families and Millennials.

“We significantly increased our regional brand presence last year in well established markets like Thailand, Vietnam and Hong Kong. We also added Nepal to the portfolio with the launch of Kathmandu’s first branded Thai restaurant, Mango Chilli Café,” explains Mango Tree and Coca Worldwide Managing Director, Trevor MacKenzie. “The next step is to extend our footprint even further and to diversify at the same time by catering to the tastes and service expectations of different clientele in a spread of new locations.”

The variety of flavours and ingredients offered at Mango Tree and Coca Restaurants around Asia is as broad and eclectic as the locations covered by the two brands, and a brief tour of the new openings is as much a culinary journey as a geographic one.

In Myanmar, a new COCA Restaurant will open in the first quarter of 2017 at the Yangon International Hotel to offer diners a choice of succulent imported meat and fresh seafood dishes, complemented by freshly prepared house-made noodles and organic locally sourced vegetables.

Meanwhile in neighbouring India, Mango Tree Mumbai will open in April, enticing the city’s diners with the brand’s signature healthy, creative Thai cuisine with the added appeal of a well researched, generous vegetarian menu featuring some inspired ideas using paneer and lentils to appeal to local tastes.

Som Tam salad served in a mortar. For high resolution version, click here.

The same month will also see the launch of a new Mango Tree Café in Osaka serving famous Thai dishes amid stylish surroundings with a swift and playful service approach.

A new COCA Hanoi also opens in April, hot on the heels of the brand’s fourth restaurant in Vietnam, which opened in 2016 at Aeon Binh Tan mall in Ho Chi Minh City.

Although its predecessor launched an innovative new generation concept specifically designed for the under-35 mindset, the new outlet in the northern capital will be based more on the original COCA philosophy of providing a family-dining destination for every occasion.

Rounding of a busy first half of 2017, Mango Tree will arrive in style on the Pearl River in June with the opening a new flagship in Guangzhou, the sprawling Chinese port city located northwest of Hong Kong. There have also been suggestions of a return to Dubai this year, causing considerable speculation on the local food scene where the brand was once an established favourite.

“Despite certain global uncertainties, Mango Tree & COCA Restaurants Worldwide remains committed to its mission of establishing restaurants in every major city around the world,” adds Mr. MacKenzie. “By working with the right partners to deliver quality Thai and Asian cuisine with authentic tastes and genuine service that exceeds customer expectations, we are confident of our continued success.”