Monthly Archives: July 2017

MANGO TREE SPREADS WINGS WITH GLOBAL CHAIN OF AIRPORT RESTAURANTS

Trevor MacKenzie, Managing Director of Mango Tree Worldwide.

BANGKOK, THAILAND – Innovative restaurant operator Mango Tree Worldwide is aiming to take off at some of the world’s leading international airports, as it embarks on the latest phase of its global expansion strategy.

The company, which currently operates more than 65 outlets in 16 countries, is planning to take advantage of the strong increase in global air traffic and the Asian travel boom to bring its unique brand of contemporary Thai cuisine to even more diners around the world.

A record 3.7 billion* people travelled by air in 2016 and this figure is expected to keep growing; this year, global air traffic is forecast to reach a staggering four billion passengers. Asia Pacific is now the world’s largest region in terms of passenger traffic, accounting almost one-in-three air travellers worldwide.

Speaking at the 2017 Airport Food & Beverage (FAB) Conference & Awards in Toronto, Mango Tree’s Global Managing Director, Trevor MacKenzie, said this presents a huge opportunity for the company. Asians often miss their comfort food when they travel, so opening new restaurants in airports that are most used by Asian travellers will satisfy the appetites of this vast pool of potential customers.

Airport locations welcoming new Mango Tree restaurants will be announced in due course. They will be located both within the Asia Pacific region and beyond, focusing on major international gateways that cater to large numbers of Asian travellers.

This expansion strategy will build upon the success of Mango Tree’s two existing restaurants at Bangkok’s Suvarnabhumi Airport, which experienced a 16% increase in revenues between 2014 and 2016.

“With millions of passengers passing through the world’s airports each and every day, this presents a significant opportunity for Mango Tree to introduce our innovative dining concepts to travellers around the world,” Mr MacKenzie told delegates at FAB 2017. “In particular, we are focusing on key gateway airports within Asia and global hubs frequented by Asian travellers, in an effort to meet their demand for high-quality Asian cuisine.

“Following the success of our Mango Tree restaurants at Suvarnabhumi Airport, we are excited to expand our brand to even more major international airports. For Asians travelling overseas, these restaurants will provide that wonderfully familiar taste of home that they have been craving.

“Mango Tree will also aim to capitalise on the immense global appetite for modern Thai cuisine by catering to international travellers with a range of appetising and appealing Asian dishes to suit all palates,” Mr MacKenzie added.

FAB 2017 took place at The Ritz-Carlton Toronto from 21-23 June. The event was hosted by Greater Toronto Airports Authority (GTAA), which operates Toronto Pearson International Airport – the largest and busiest airport in Canada.

Mango Tree restaurants deliver contemporary yet authentic Thai cuisine, adding a creative twist to classic recipes. Restaurants can be found in many of the world’s major cities, including London, Hong Kong, Tokyo, Osaka and Bangkok, across four brands concepts – Mango Tree, Mango Tree Bistro, Mango Tree Café and Mango Tree Kitchen. These locations include world famous destinations such as the Harrods department store in London.

The leading Thai food franchise group operates a total of 42 outlets worldwide, as well as 24 COCA Restaurants its sister brand, for a total of 66. By 2020 the group expects to operate a total of 100 outlets worldwide. Mango Tree Café is the leading individual brand with 14 outlets across Asia, with Japan having the largest total number of restaurants at 23 outlets.

* According to the International Air Transport Association (IATA)

THAI CULINARY INNOVATORS MANGO TREE WORLDWIDE LAUNCH WICKED NEW TASTES AND WILD NEW MENUS IN TAIWAN

TAIPEI, TAIWAN – Innovative restaurant operator Mango Tree Worldwide is bringing its stylish brand of Thai food to Taiwan with the opening of two outlets in the capital Taipei in the second half of this year as it looks to emulate its huge success in Japan where it now has a total of 23 outlets.

A host of innovations are in store for Taipei’s foodies with a seafood ice bar and numerous Thai twists such as flatbreads, bao’s and small plates for sharing while introducing dishes such as Thai Jungle Curry as Mango Tree lives Thailand’s legendary street-food legacy.

Global Managing Director Trevor MacKenzie recently inked a deal with newly established Mango Tree F&B Co., Ltd to launch one each of its fastest growing brands – Mango Tree Bistro and Mango Tree Café as the Mango Tree brand enters Taiwan for the first time.

“We’re really pleased to be introducing Mango Tree into Taiwan,” Mr MacKenzie. “We have been eyeing the market for many years, but it is always the case of finding the right partner and having the brands for the market as we know Taipei is a great foodie city.

“I’m confident that we have this now and with Taiwan’s familiarisation with Thai food and its love of Thai culture – shown by the million plus tourists who visit each year – we are expecting a strong and long term relationship with the market and our new partners.”

The first outlet to open in August will be Mango Tree Seafood Bistro. Designed in classical colonial décor, the 105-seat restaurant located in the elegant Da Chi district, will blend traditional and modern Thai, with Western dishes. The menu selection will consist of 50% seafood and 35% meat and 15% vegetarian dishes, with shrimps, clams and fish available on the ice cold bar. Single dishes cater to the lunch crowd with a Seafood & Salad bar with Thai, Japanese and Italian dressings. Small plates (Tapas style) which will start from Happy Hour (17:00-19:30) at the bar, and later as starters for the main dining room.

   


Main dishes will feature less refined, more hearty street-like food. In 2017, Bangkok was voted the best street-food city in the world and Mango Tree would like to continue to live this legacy. The second outlet is expected to open in November.

“We are very much looking forward to bringing the exciting Mango Tree Thai restaurant brand to Taiwan,” said Mango Tree F&B Co., Ltd Director Coning Yu. “For me this is a brand that represents the genuine and truly authentic flavours of Thai food and delivering them through fun, modern and creative concepts in terms of restaurant design, presentation and a tantalising Thai twist. For us this is also just the start as we fully intend to extend the numbers of outlets around the city and into secondary destinations as we secure sites and the brand gains greater recognition among diners.”

Mango Tree restaurants can be found in many of the world’s major capital cities, including London, Hong Kong, Tokyo, Osaka and Bangkok across four brands formats – Mango Tree, Mango Tree Bistro, Mango Tree Café and Mango Tree Kitchen.

The leading Thai food franchise group operates a total of 42 outlets worldwide, as well as 24 COCA Restaurants its sister brand, for a total of 66. By 2020 the group expects to operate a total of 100 outlets worldwide. Mango Tree Café is the leading individual brand with 14 outlets across Asia, with Japan having the largest total number of restaurants at 23 outlets.