Trevor MacKenzie, Managing Director of Mango Tree Worldwide.
BANGKOK, THAILAND – Innovative restaurant operator Mango Tree Worldwide is aiming to take off at some of the world’s leading international airports, as it embarks on the latest phase of its global expansion strategy.
The company, which currently operates more than 65 outlets in 16 countries, is planning to take advantage of the strong increase in global air traffic and the Asian travel boom to bring its unique brand of contemporary Thai cuisine to even more diners around the world.
A record 3.7 billion* people travelled by air in 2016 and this figure is expected to keep growing; this year, global air traffic is forecast to reach a staggering four billion passengers. Asia Pacific is now the world’s largest region in terms of passenger traffic, accounting almost one-in-three air travellers worldwide.
Speaking at the 2017 Airport Food & Beverage (FAB) Conference & Awards in Toronto, Mango Tree’s Global Managing Director, Trevor MacKenzie, said this presents a huge opportunity for the company. Asians often miss their comfort food when they travel, so opening new restaurants in airports that are most used by Asian travellers will satisfy the appetites of this vast pool of potential customers.
Airport locations welcoming new Mango Tree restaurants will be announced in due course. They will be located both within the Asia Pacific region and beyond, focusing on major international gateways that cater to large numbers of Asian travellers.
This expansion strategy will build upon the success of Mango Tree’s two existing restaurants at Bangkok’s Suvarnabhumi Airport, which experienced a 16% increase in revenues between 2014 and 2016.
“With millions of passengers passing through the world’s airports each and every day, this presents a significant opportunity for Mango Tree to introduce our innovative dining concepts to travellers around the world,” Mr MacKenzie told delegates at FAB 2017. “In particular, we are focusing on key gateway airports within Asia and global hubs frequented by Asian travellers, in an effort to meet their demand for high-quality Asian cuisine.
“Following the success of our Mango Tree restaurants at Suvarnabhumi Airport, we are excited to expand our brand to even more major international airports. For Asians travelling overseas, these restaurants will provide that wonderfully familiar taste of home that they have been craving.
“Mango Tree will also aim to capitalise on the immense global appetite for modern Thai cuisine by catering to international travellers with a range of appetising and appealing Asian dishes to suit all palates,” Mr MacKenzie added.
FAB 2017 took place at The Ritz-Carlton Toronto from 21-23 June. The event was hosted by Greater Toronto Airports Authority (GTAA), which operates Toronto Pearson International Airport – the largest and busiest airport in Canada.
Mango Tree restaurants deliver contemporary yet authentic Thai cuisine, adding a creative twist to classic recipes. Restaurants can be found in many of the world’s major cities, including London, Hong Kong, Tokyo, Osaka and Bangkok, across four brands concepts – Mango Tree, Mango Tree Bistro, Mango Tree Café and Mango Tree Kitchen. These locations include world famous destinations such as the Harrods department store in London.
The leading Thai food franchise group operates a total of 42 outlets worldwide, as well as 24 COCA Restaurants its sister brand, for a total of 66. By 2020 the group expects to operate a total of 100 outlets worldwide. Mango Tree Café is the leading individual brand with 14 outlets across Asia, with Japan having the largest total number of restaurants at 23 outlets.
* According to the International Air Transport Association (IATA)