HO CHI MINH CITY, VIETNAM – COCA Restaurants, the innovative Asian dining chain, has overhauled its outlet Ho Chi Minh City’s Vincom building to deliver a cutting edge “fresh and fun” culinary concept complete with a new design and steely focus on high-quality, healthy cuisine.
The COCA outlet now uses natural ingredients from certified organic suppliers to create authentic Asian cuisine in a lively and friendly ambience. The new menu comprises a broader selection of popular Thai dishes, alongside Asian favourites and an array of aromatic soups with ocean-fresh seafood and succulent, world-class meat.
The revamped restaurant features a stylish interior design that reflects the menu’s street food roots, with a lively open kitchen, brick-effect walls and a choice of casual seating. Guests can also select their own cuts of prime Australian beef, which is sliced as they wait, further demonstrating the quality and freshness of the ingredients.
The overall effect is a bright and welcoming atmosphere that will attract families, friends and couples.
The relaunch event on October 25th gathered members of the media to sample the natural flavours of COCA’s dining experience. The evening was hosted by Nhat Thai Restaurant Group’s CEO, Nguyen Than Thuy; Marketing Director, Vo Thai Quyen; and Trevor MacKenzie, Managing Director of COCA and Mango Tree Restaurants Worldwide.
New menu items showcased included fried morning glory with seafood salsa, plus an assorted combo of premium Australian beef, a selection of Thai street food dishes, and even authentic Thai ice cream with every topping one would expect from a street-side vendor.
“We are extremely excited about the relaunch of COCA in Ho Chi Minh City. Our renewed focus on fresh ingredients, natural produce and prime imported Australian meat reflects what modern, middle-class diners desire, and we are delighted to be able to cater for their needs,” said Trevor MacKenzie, Managing Director of COCA and Mango Tree Restaurants Worldwide.
“All dishes at COCA are the real deal, with no artificial flavours. We also have a range of promotions running over the next few months, so diners in Ho Chi Minh City will have the perfect opportunity to discover COCA’s clean, healthy cuisine with their family and friends,” he added.
The promotions will kick off in November and include a series of special occasions and celebratory dishes, including a Year-End Set Menu and Special Premium Menu for the Têt holidays.
COCA Restaurants currently operates five outlets in Vietnam – one in Hanoi and four in Ho Chi Minh City – within an Asia-wide network of 23 restaurants. Vietnam remains a key market for the restaurant brand with the aim of doubling its Vietnamese restaurant portfolio to 10 outlets by 2022. This would make Vietnam the second largest Asian market for COCA Restaurants, after Japan.
Combined, Mango Tree and COCA Restaurants have a total of 64 restaurants across its various brands, located in key global cities around the world.