BANGKOK, THAILAND – Mango Tree Worldwide, the innovative Asian restaurant operator, has rubbed shoulders with some of the world’s biggest F&B brands at the invitation-only Global Restaurant Leadership Conference in Dubai.
The Thai restaurant chain, which now operates multiple brands and outlets worldwide, took its place at the conference alongside the CEOs of major multinational F&B brands, including The Coca-Cola Company, YO! Sushi, AutoGrill & HMS Host, McDonald’s, Unilever Food Solutions, Shake Shack, Subway, Kudu Restaurants, Dunkin’ Donuts International, Burger King, Pizza Hut, KFC, Marriott International, Jamie Oliver Restaurant Group, Costa Coffee and many more.
The event was also addressed by Francois Pienaar, captain of the 1995 South African world cup winning rugby union team, who lifted the trophy with Nelson Mandela.
Trevor MacKenzie, Mango Tree’s Global Managing Director, addressed delegates at this landmark event, which is one of the world’s largest annual gatherings of restaurant, catering and culinary companies. Running from 29th October to 1st November 2017, this sell-out event was hosted at the world’s tallest hotel, JW Marriott Marquis Hotel Dubai, with the aim of giving top F&B executives a place to connect with each other.
Continuing the “power of partnerships” theme, Mango Tree’s Trevor MacKenzie took to the stage on the opening day of the event to discuss the issue of “Franchising: Expanding Globally”. With almost 70 Mango Tree and COCA outlets now operating worldwide, the majority of which are located in the all-important Asian market, Mr MacKenzie is perfectly placed to advise other companies on this crucial subject.
“With strong economic growth, rising affluence and deep-rooted food culture, Asia is the most exciting market for global restaurant operators in the 21st Century,” said Mr MacKenzie. “The biggest challenge most businesses face when entering a new market however, is finding the right partner.
“Franchising in the restaurant industry is built on a foundation of strong and trusting partnerships. I like to use the analogy of getting married; you don’t simply commit to the first person you meet. You need to spend time together, take it step by step and learn to appreciate each other. It’s about building a relationship, and those that are built on mutual respect will last the longest,” he added.
Since initially joining Mango Tree Worldwide as a brand franchise partner in Thailand, Mr MacKenzie has successfully built an acclaimed global chain of restaurants under a collection of unique brands. This makes Mango Tree one of the world’s most successful Thai restaurant chains.
The company’s portfolio continues to expand rapidly; for example, a new chain of Mango Tree Café outlets has started to be rolled out in some of Asia’s busiest shopping malls, and a series of new Mango Tree Kitchen concepts will be launched at major international airports around the world and at high-traffic areas across Asia such railway stations. Two outlets are already present at Tokyo Station, along with several other stations across Japan’s capital.
Mango Tree Worldwide now operates a total of 62 outlets worldwide, including 23 COCA Restaurants, 12 Mango Tree restaurants, 12 Mango Tree Cafés, seven Mango Tree Kitchens, four Mango Tree Bistros and one Mango Tree Deli, plus two Mango Chilis and and one China White outlet.