Monthly Archives: May 2018

Mango Tree brings original ‘Isan’ recipes and North Eastern Thai culinary culture to Kawasaki, Japan with its café concept

Restaurant operator takes a leaf out of its own book “Isan Kitchen”, published with the Tourism Authority  of Thailand, to showcase the spicy, healthy, small plate-based cuisine of northeast Thailand in Japan
Spicy, stylish and modern, with a full bar service, Mango Tree Café Kawasaki can seat up to 60 diners
 

BANGKOK, THAILAND – Leading Asian restaurant operator Mango Tree Worldwide has launched a new Mango Tree Café in Japan, bringing authentic street food from Isan, the region of northeast Thailand, to diners in the bustling city of Kawasaki.

 

The new Mango Tree Café Kawasaki is located on the fourth floor of Lazona Kawasaki Plaza, a major shopping and lifestyle complex in the heart of the city. Kawasaki lies between Tokyo and Yokohama in the world’s busiest metropolitan area, with a population of over one million people in its own right.

 

The new casual restaurant will specialise in traditional dishes from Isan, including “som tam gai yang” – spicy papaya salad with grilled chicken. The classic ingredients of som tam are shredded papaya, green beans, tomatoes, garlic and peanuts, which are combined with red chilies, palm sugar, fish sauce and lime juice to create the perfect balance of spicy, sweet, salty and sour flavours. This light yet fiery salad is then served with grilled chicken (gai yang) for the ultimate combo meal.

 

Largely rural, the Isan region borders Laos, Cambodia and the Mekong River and is home to thousands of farms and ranches which grow much of Thailand’s fresh produce. With such an abundance of fresh produce available, Isan has developed a rich culinary culture and is now considered to be the culinary heart of Thailand. As part of its efforts to showcase Isan cuisine, Mango Tree Japan is now launching a book on Isan cooking in Japanese, supported by the Tourism Authority of Thailand (TAT).

Isan Lunch Plate – Som Tum, Gai Yang, Sticky Rice, Salad, Soup and Crispy Crackers
“Som tam is one of the most popular dishes in Thailand, enjoyed by everyone – young and old, rich and poor. We are delighted to bring this wonderfully spicy treat to Japanese diners with the opening of this new Mango Tree Café, as we continued to expand our contemporary culinary concept across the country,” said Trevor MacKenzie, Mango Tree’s Global Managing Director.

 

“Located in a retail complex within the Greater Tokyo Area, Mango Tree Café Kawasaki will benefit from significant footfall. We fully expect this restaurant and its authentic Isan menu to strike a chord with local diners, and I look forward to introducing Mango Tree Cafés to even more parts of Japan in future,” he added.

 

In addition to som tam, the menu at Mango Tree Café Kawasaki will feature a range of other traditional Isan dishes, including “larb” (spicy minced pork with Thai herbs), Isan sausage and the Lazona Special Plate – an assortment of Isan favourites including gapao, green curry, vegetable salad, a fried egg, noodle soup and a friend egg.

 

Diners can also enjoy a selection of light bites and classic Thai dishes, such as “pad Thai” (stir-fried noodles) and “gaeng kiew whan” (Thai green curry), while lunchtime specials include “pad gapao” (spicy stir-fried minced chicken or pork on rice, topped with a fried egg) and “tom yum goong” (spicy and sour prawn soup).

Bright, stylish and modern, with a full bar service, Mango Tree Café Kawasaki can seat up to 60 diners. It is expected to be frequented by a wide range of diners, including young people, families and couples. Its setting within Lazona Kawasaki Plaza will also bring Thai cuisine to many new customers, including office workers seeking a light lunchtime treat.

 

Thai cuisine is hugely popular in Japan and Mango Tree Worldwide has identified the country as one of its key focus markets. At present there are 20 Mango Tree restaurants in Japan, 11 of which are Mango Tree Cafés.

 

With Japan’s appetite for authentic Thai food showing no signs of abating, more Mango Tree Cafés are expected to open in future, bringing som tam and other delectable delicacies to an increasing number of diners all across the country.

MANGO CHILI OPENS IN CHINA WITH AGRRESSIVE PLANS TO BRING FAST, FUN AND HIGH QUALITY THAI FOOD TO CHINESE DINERS

SHANGHAI, CHINA – Leading Asian restaurant operator Mango Tree Worldwide has launched its newest and hottest culinary concept in China, with the opening of a bright new Mango Chili restaurant in Shanghai’s most popular shopping district.

 

Mango Chili Shanghai will satisfy the growing Chinese appetite for contemporary, convenient Thai cuisine, especially among millennial diners. Perfectly located within the No. 1 Shopping Mall on Nanjing East Road – Shanghai’s most iconic retail destination – the new restaurant will bring fun, vibrant Thai cuisine to local diners.

 

The launch of this inaugural outlet will mark the start of an aggressive roll-out of the Mango Chili brand in China, with at least 30 outlets expected to open nationwide by 2022.

 

“China is a hugely important market for Mango Tree and we are delighted to introduce another exciting culinary concept to the country,” commented Trevor MacKenzie, Mango Tree’s Global Managing Director. “Mango Chili is perfectly suited to China’s dynamic young population, who love Thai food but prefer a fast, hassle-free dining experience.

 

“Located within one of the most popular shopping malls in Shanghai, our new Mango Chili café could not be better placed to serve this millennial market. We have ambitious expansion plans for this concept in China and look forward to working with our partners to bring fast and funky Thai food to diners all across the country,” Mr MacKenzie added.

Mango Chili promises simple, fast and fresh Thai dishes with an authentic street food style. The interiors of the restaurant are bright, welcoming and adorned with iconic images of Thailand, such as the tuk-tuk, to create a vibrant, social ambience.

The menu features five signature beef noodle soups, created with a choice of noodles and meats including Australian beef, beef balls and liver. These delicious bowls are then served in the traditional Thai style with a range of spicy condiments, including prik karen (chili oil), prik pon (chili flakes) and chili vinegar (prik nam som).

Alternatively, diners can enjoy a wide range of Thai favourites such as tom yum goong, pad Thai, spicy papaya salad, green curry and more. Families and groups of friends can also enjoy social dining experiences, with hot pots prepared at the table. Then for dessert, guests can cool off with the traditional taste of Thai ice cream, just like they serve at Bangkok’s bustling Chatuchak Market.

Mango Chili is Mango Tree Worldwide’s newest restaurant brand, further enhancing the company’s reputation for innovation. Driven by the entrepreneurial spirit of Trevor MacKenzie and his team, the company now offers a broad collection of culinary concepts perfectly adapted to the needs of Asia’s fastest-growing markets. Future Mango Chili cafés in China will focus on urban areas with high footfall, including shopping malls.

Thai cuisine has become hugely popular in China, driven by the rising number of Chinese travellers who are now holidaying in Thailand. More than nine million Chinese visited Thailand’s exotic shores in 2017, accounting for over a quarter of the Kingdom’s total arrivals. Shanghai alone is now directly connected to six Thai airports, allowing residents to experience more parts of the country than ever before.

 

Operated by HMSHost, a world leader in creative dining experiences and part of the Autogrill Group, Mango Chili Shanghai becomes Mango Tree Worldwide’s third restaurant in China, joining the existing Mango Tree Qingdao and Mango Tree Guangzhou. In total, Mango Tree Worldwide now operates a total of 65 outlets worldwide.