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MANGO TREE BRINGS MANGO CHILI CONCEPT TO INDIA WITH LAUNCH OF HOT NEW THAI CAFÉ IN BENGALURU

BANGKOK, THAILAND (17 Dec 2018) – Leading Asian restaurant operator, Mango Tree Worldwide, has expanded its footprint in India with the launch of the country’s first Mango Chili Thai Café in Bengaluru, the thriving southern mega-city, in early 2019.

Perfectly positioned in the Prestige Shantiniketan Forum Mall on Whitefield Main Road, downtown Bengaluru’s main thoroughfare, the new restaurant will be a vibrant social dining space where groups of friends and families can come together and enjoy contemporary yet authentic Thai cuisine. The store will be operated by HMSHost International, leading provider of food & beverage locations at high traffic locations worldwide.

Mango Chili is the fun, exciting and authentic Thai restaurant concept from Mango Tree, allowing global diners to experience Thai cuisine just as the locals do. The new Mango Chili Thai Café in Bengaluru will transport its Indian clientele back to the bustling streets of Bangkok, with bright yet rustic interiors featuring exposed ceilings, polished concrete floors, Thai fabrics, modern artworks and installations – including a full-size Thai tuk-tuk. Seating options includes hanging rattan cocoon chairs.

“Indian consumers are developing a keen appetite and appreciation for authentic Thai cuisine. Thailand and India share several cultural similarities and many Thai flavours feel comfortingly familiar to Indian consumers – especially southern Indian ingredients such as coconut, chili and tamarind,” said Trevor MacKenzie, Mango Tree’s Global Managing Director.

“Our new Mango Chili Thai Café will allow the people of Bengaluru to enjoy high quality Thai cuisine in an exciting and casual setting, just as they would find in Thailand. The restaurant will benefit from significant footfall from shoppers at the Prestige Emporium Shopping Mall, as well as a wider audience of local consumers, families, groups of friends and IT and office workers on MG Road,” he added.

Walter Seib, CEO of HMSHost International: “We are delighted to open the first Mango Chili Thai Café in Bengaluru. HMSHost International is creating exciting new food destinations by working with inspiring global brands, and introducing new food concepts to the world. The already successful partnership with Mango Tree in other parts of the world enables us to let our guests in Bengaluru experience the authentic Thai restaurant concept.”

Thailand is growing in popularity among Indian travellers, due to its many attractions, close proximity and the rising number of direct flights between the two countries. According to the Tourism Authority of Thailand (TAT), 1.4 million Indians visited Thailand in 2017, which marks an 18 percent jump compared to the previous year.

This means that huge numbers of Indians – including many millennial travellers and young families – are now enjoying real Thai food while on holiday and want to experience the same flavours when they return home. Mango Chili Thai Café in Bengaluru will allow these new Thai food enthusiasts to savour the true taste of Thai cuisine, exactly how it tasted in Thailand.

The menu will feature a range of Thai starters, including tom yum goong, Pad Thai spring rolls, sun-dried lamb with Sri Racha sauce, and crispy chicken wings. Diners can also enjoy a choice of classic Thai soup pots, including tom yum and tom kha; a selection of red, green and massaman curries; and stir-fried dishes such as pad grapow and chicken with cashew nuts.

The new Mango Chili Thai Café will also have a wide variety of vegetarian dishes to suit the Indian market. These include spicy okra salad, vegetarian spring rolls, tofu with tamarind sauce, and paneer cashew nuts. All dishes can be accompanied by a choice of rice and noodles. Finally, diners will be treated to a selection of delectable desserts including Thai street ice cream and mango sticky rice cones.

Mango Chili Thai Café in Bengaluru becomes the company’s second outlet in India, following the popular Mango Tree Mumbai. It also marks the official launch of the Mango Chili Thai Café concept in India.

Mango Tree Worldwide now operates approximately 66 restaurant outlets in 12 countries around the globe. These include key locations in major shopping malls and transport hubs, such as international airports and railway stations. By 2020 the group expects to operate a total of 100 outlets worldwide.

MANGO TREE EXPANDS IN JAPAN WITH TWO NEW CASUAL RESTAURANTS FOR DINERS ON THE MOVE

BANGKOK, THAILAND – Leading Asian restaurant operator, Mango Tree Worldwide, has continued to expand its footprint in Japan with the launch of new casual and dynamic dining outlets in two key cities: Nagoya and Hiroshima.

Building upon the success of the company’s existing portfolio in Japan, with 24 outlets nationwide, Mango Tree has recently launched Mango Tree Kitchen Gapao at Hiroshima Station and Mango Tree Café Nagoya LACHIC in one of the city’s most popular retail malls. These two outlets follow the company’s successful strategy of providing quick, healthy and authentic Thai cuisine to diners in busy areas.

Mango Tree Kitchen Gapao is a lively “grab and go” outlet at Hiroshima Station, specialising in the popular Thai dish, phad gapao, which combines spicy and aromatic meat with Thai basil, served with jasmine rice and topped with a fried egg. Opened in October 2018, this innovative new concept will cater to thousands of Japanese travellers who pass through this key transport hub each day, offering a tapas bar-style menu and “To Go” options in a Japanese bento-box style.

This style of casual, on-the-go restaurant aligns perfectly with the company’s strategy of targeting areas with high footfall, including major transport hubs and shopping malls. Hiroshima Station certainly fits the bill – it is the terminal station for several railway lines, including Shinkansen bullet train services.

This successful strategy is also being played out in Nagoya, Japan’s fourth largest city, with the launch of a new Mango Tree Café at popular retail area. Opened in November 2018, Mango Tree Café Nagoya LACHIC is located on the eighth floor of LACHIC, an upscale lifestyle mall in the vibrant Sakae area of the city.

With 48 seats, this casual café will cater to the large number of shoppers who visit LACHIC every day, including families. The menu at Mango Tree Café Nagoya LACHIC will focus on popular Thai dishes that Japanese diners know and love, such as som tum (spicy papaya salad), tom yum goong (spicy and sour prawn soup), khao mun gai (chicken with rice), phad Thai (stir-fried noodles) and of course, phad gapao. These will be served as individual dishes or as part of a “combo plate” featuring a selection of delicious Thai dishes. Nagoya is famous for its chicken and this will be highlighted on the menu in future.

“In Asia and across the world, dining trends are changing. Increasingly, we’re seeing that people have less time to dine, but still demand high quality, healthy cuisine on the move. Our strategy of developing casual ‘grab and go’ restaurants and cafés in high footfall areas like railway stations and retail malls will cater to this new wave of diners,” said Trevor MacKenzie, Mango Tree’s Global Managing Director.

“Japanese customers love Thai cuisine. The success of our existing restaurants in Japan shows that local diners have a deep understanding and appreciation of this rich culinary culture, and want authentic dishes just like they tasted them in Thailand. The launch of Mango Tree Kitchen Gapao in Hiroshima and Mango Tree Café Nagoya LACHIC will continue to build upon our company’s successful strategy in Japan, allowing even more local diners to experience fantastic Thai cuisine,” he added.

Mango Tree Worldwide has enjoyed a hugely successful year in 2018, opening 11 new outlets worldwide. It now operates 66 restaurant outlets in 12 countries under a series of distinctive brands, including Mango Tree Café and Mango Tree Kitchen, which specialise in authentic Thai and Southeast Asian cuisine.

The company is now on track to achieve its target of reaching 100 restaurant outlets worldwide by 2020, and Japan is a key part of this expansion strategy. Mango Tree now has a total of 23 outlets in Japan, with several more in the pipeline.

GLOBAL THAI RESTAURANT GROUP MANGO TREE PILOTS BRAND REFRESH IN MANILA AHEAD OF WORLDWIDE ROLL OUT

Global Thai Restaurant Group Mango Tree Pilots Brand Refresh In Manila Ahead of Worldwide Roll Out

Refresh includes significant design changes to its flagship restaurant in the Philippines capital and new menu concept appealing to ‘Purists’ and ‘Adventurers’ as the company eyes accelerated growth across the region.

MANILA, PHILIPPINES (14 November 2018) – Leading Asian restaurant operator, Mango Tree Worldwide, has revitalised its flagship restaurant in Manila with a new interior design, additional facilities and an innovative new menu that reflects the increasingly adventurous appetites of modern diners.

Mango Tree has been established in the Philippines for eight years and operates a series of full-service restaurants and bistros in Manila, Quezon City and Makati City. Now, as part of a global strategy to enhance the quality and originality of Thai cuisine worldwide, the company has selected the Philippines as the launch pad for a bold new culinary concept.

Following its landmark upgrade, the Mango Tree restaurant in Metro Manila now features a unique solarium to maximise the outdoor area and a full bar. Diners will now enter through the casual elegance of the solarium and immediately see the stylish bar which connects to a high-ceiling restaurant full of plants and greenery offering a sense of escape and tropical tranquillity.

Other features include a stunning show kitchen, special wine room to present vintages that pair well with Thai food, a rattan centrepiece in the middle situated on uplifting black and white tiling, semi private booth seating ideal for restaurant views and an upstairs that has been enclosed for private functions of up to 50 people. A touch of modernity is also introduced in new uniforms for staff with colourful sash belts.

“We know dining is not just about the food – but the experience – and we are looking to stay ahead of the curve, innovate, evolve and create more and more exciting experiences for our existing and new customers,” said Trevor MacKenzie, Mango Tree’s Global Managing Director.

Following the revamp of Mango Tree in Manila, the company’s flagship outlet in Hong Kong will be the next location to be refreshed.

The culinary side has also been given a major re-fresh with a menu that is defined by personality and preference. One section is for the ‘Purist’, defined as diners who appreciate the traditional tastes of Thai cuisine and seek to experience the dishes loved by the world; and the ‘Adventurous’ diner, or those who seek to go beyond boundaries and are in search of new tastes from the four regional cuisines of Thailand.

“Many culinary enthusiasts in the Philippines have travelled to Thailand and experienced Thai cuisine first-hand, and they now want to enjoy the same dishes back home. Our refreshed Mango Tree restaurant in Manila will reflect the trend towards genuine Thai dining, with an exciting, quality menu that is faithful to the regional flavours of the Kingdom,” said Mr MacKenzie.

Purists will love the classical flavours of Crispy Rice Crackers with ancient Thai relishes (Khao Tang Na Tang and Nam Prik Noom) from Central and Northern Thailand served on house-made rice crackers; and Pomelo Salad, consisting of Pomelo fruit mixed together with a lime dressing that is a balance of sweet and sour, grated carrots, crushed peanuts and topped with cooked butter.

For Adventurous diners, dishes such as Watermelon Salad with Dried Shrimp Floss (Tangmo Goong Haeng), are included. This was served in the royal palaces of Thailand as a refreshing palate cleanser of fresh watermelon and shrimp floss mixed with a tad of sugar.

Other dishes include Green Mango Salad “Isan Style” (Tum Mamuang), an imported Thai green mango salad from the northeastern region with bird eye chili, shallots and crushed peanut sesame brittle; Northern Thai Style Curry Stew with Kurobuta Pork Belly (Gaeng Hung Lay Moo Sam Chun), a Chiang Mai style aromatic curry with slow roasted pork belly and pickled garlic; and Jungle Curry Reduction with Kurobuta Pork Belly (Gaeng Pa Moo Sam Chan). From the mountains of Kanchanaburi province, this is a spicy jungle curry reduction of red curry paste, finger root, kaffir lime leaf, fresh Holy Basil tossed with slow roasted Kurobuta pork belly. There are also vegetarian and vegan options.

“We are hugely excited about offering the pure-play and adventure seeker categories on the menu. All are of the highest quality and offer true insights into the culinary culture of one of the world’s great cuisines,” added Mr MacKenzie.

Mango Tree Worldwide has enjoyed a hugely successful year in 2018, opening 12 new outlets worldwide. It now operates approximately 70 restaurant outlets in 14 countries under a series of distinctive brands, all of which specialise in authentic Thai and Southeast Asian cuisine. Mango Tree is now on track to achieve its target of reaching 100 restaurant outlets worldwide by 2020.