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Mango Tree brings original ‘Isan’ recipes and North Eastern Thai culinary culture to Kawasaki, Japan with its café concept

Restaurant operator takes a leaf out of its own book “Isan Kitchen”, published with the Tourism Authority  of Thailand, to showcase the spicy, healthy, small plate-based cuisine of northeast Thailand in Japan
Spicy, stylish and modern, with a full bar service, Mango Tree Café Kawasaki can seat up to 60 diners

BANGKOK, THAILAND – Leading Asian restaurant operator Mango Tree Worldwide has launched a new Mango Tree Café in Japan, bringing authentic street food from Isan, the region of northeast Thailand, to diners in the bustling city of Kawasaki.


The new Mango Tree Café Kawasaki is located on the fourth floor of Lazona Kawasaki Plaza, a major shopping and lifestyle complex in the heart of the city. Kawasaki lies between Tokyo and Yokohama in the world’s busiest metropolitan area, with a population of over one million people in its own right.


The new casual restaurant will specialise in traditional dishes from Isan, including “som tam gai yang” – spicy papaya salad with grilled chicken. The classic ingredients of som tam are shredded papaya, green beans, tomatoes, garlic and peanuts, which are combined with red chilies, palm sugar, fish sauce and lime juice to create the perfect balance of spicy, sweet, salty and sour flavours. This light yet fiery salad is then served with grilled chicken (gai yang) for the ultimate combo meal.


Largely rural, the Isan region borders Laos, Cambodia and the Mekong River and is home to thousands of farms and ranches which grow much of Thailand’s fresh produce. With such an abundance of fresh produce available, Isan has developed a rich culinary culture and is now considered to be the culinary heart of Thailand. As part of its efforts to showcase Isan cuisine, Mango Tree Japan is now launching a book on Isan cooking in Japanese, supported by the Tourism Authority of Thailand (TAT).

Isan Lunch Plate – Som Tum, Gai Yang, Sticky Rice, Salad, Soup and Crispy Crackers
“Som tam is one of the most popular dishes in Thailand, enjoyed by everyone – young and old, rich and poor. We are delighted to bring this wonderfully spicy treat to Japanese diners with the opening of this new Mango Tree Café, as we continued to expand our contemporary culinary concept across the country,” said Trevor MacKenzie, Mango Tree’s Global Managing Director.


“Located in a retail complex within the Greater Tokyo Area, Mango Tree Café Kawasaki will benefit from significant footfall. We fully expect this restaurant and its authentic Isan menu to strike a chord with local diners, and I look forward to introducing Mango Tree Cafés to even more parts of Japan in future,” he added.


In addition to som tam, the menu at Mango Tree Café Kawasaki will feature a range of other traditional Isan dishes, including “larb” (spicy minced pork with Thai herbs), Isan sausage and the Lazona Special Plate – an assortment of Isan favourites including gapao, green curry, vegetable salad, a fried egg, noodle soup and a friend egg.


Diners can also enjoy a selection of light bites and classic Thai dishes, such as “pad Thai” (stir-fried noodles) and “gaeng kiew whan” (Thai green curry), while lunchtime specials include “pad gapao” (spicy stir-fried minced chicken or pork on rice, topped with a fried egg) and “tom yum goong” (spicy and sour prawn soup).

Bright, stylish and modern, with a full bar service, Mango Tree Café Kawasaki can seat up to 60 diners. It is expected to be frequented by a wide range of diners, including young people, families and couples. Its setting within Lazona Kawasaki Plaza will also bring Thai cuisine to many new customers, including office workers seeking a light lunchtime treat.


Thai cuisine is hugely popular in Japan and Mango Tree Worldwide has identified the country as one of its key focus markets. At present there are 20 Mango Tree restaurants in Japan, 11 of which are Mango Tree Cafés.


With Japan’s appetite for authentic Thai food showing no signs of abating, more Mango Tree Cafés are expected to open in future, bringing som tam and other delectable delicacies to an increasing number of diners all across the country.


SHANGHAI, CHINA – Leading Asian restaurant operator Mango Tree Worldwide has launched its newest and hottest culinary concept in China, with the opening of a bright new Mango Chili restaurant in Shanghai’s most popular shopping district.


Mango Chili Shanghai will satisfy the growing Chinese appetite for contemporary, convenient Thai cuisine, especially among millennial diners. Perfectly located within the No. 1 Shopping Mall on Nanjing East Road – Shanghai’s most iconic retail destination – the new restaurant will bring fun, vibrant Thai cuisine to local diners.


The launch of this inaugural outlet will mark the start of an aggressive roll-out of the Mango Chili brand in China, with at least 30 outlets expected to open nationwide by 2022.


“China is a hugely important market for Mango Tree and we are delighted to introduce another exciting culinary concept to the country,” commented Trevor MacKenzie, Mango Tree’s Global Managing Director. “Mango Chili is perfectly suited to China’s dynamic young population, who love Thai food but prefer a fast, hassle-free dining experience.


“Located within one of the most popular shopping malls in Shanghai, our new Mango Chili café could not be better placed to serve this millennial market. We have ambitious expansion plans for this concept in China and look forward to working with our partners to bring fast and funky Thai food to diners all across the country,” Mr MacKenzie added.

Mango Chili promises simple, fast and fresh Thai dishes with an authentic street food style. The interiors of the restaurant are bright, welcoming and adorned with iconic images of Thailand, such as the tuk-tuk, to create a vibrant, social ambience.

The menu features five signature beef noodle soups, created with a choice of noodles and meats including Australian beef, beef balls and liver. These delicious bowls are then served in the traditional Thai style with a range of spicy condiments, including prik karen (chili oil), prik pon (chili flakes) and chili vinegar (prik nam som).

Alternatively, diners can enjoy a wide range of Thai favourites such as tom yum goong, pad Thai, spicy papaya salad, green curry and more. Families and groups of friends can also enjoy social dining experiences, with hot pots prepared at the table. Then for dessert, guests can cool off with the traditional taste of Thai ice cream, just like they serve at Bangkok’s bustling Chatuchak Market.

Mango Chili is Mango Tree Worldwide’s newest restaurant brand, further enhancing the company’s reputation for innovation. Driven by the entrepreneurial spirit of Trevor MacKenzie and his team, the company now offers a broad collection of culinary concepts perfectly adapted to the needs of Asia’s fastest-growing markets. Future Mango Chili cafés in China will focus on urban areas with high footfall, including shopping malls.

Thai cuisine has become hugely popular in China, driven by the rising number of Chinese travellers who are now holidaying in Thailand. More than nine million Chinese visited Thailand’s exotic shores in 2017, accounting for over a quarter of the Kingdom’s total arrivals. Shanghai alone is now directly connected to six Thai airports, allowing residents to experience more parts of the country than ever before.


Operated by HMSHost, a world leader in creative dining experiences and part of the Autogrill Group, Mango Chili Shanghai becomes Mango Tree Worldwide’s third restaurant in China, joining the existing Mango Tree Qingdao and Mango Tree Guangzhou. In total, Mango Tree Worldwide now operates a total of 65 outlets worldwide.



BANGKOK, THAILAND – One of the leading purveyors of Thai-inspired genuine Asian cuisine, Mango Tree Restaurants Worldwide, headquartered in Bangkok opens their first outpost in India at the glamorous address of Juhu, Mumbai. After winning a loyal patronage across all their restaurants across Bangkok, Hongkong, China, Tokyo, Manila and London, Mango Tree now makes its way to Mumbai with a contemporary, luxurious setting in the newly opened lifestyle complex Horizon in Juhu.

After twenty-four years since the first Mango Tree was opened by Founder and celebrity Chef Owner Pitaya Phanphensophon in Bangkok, it has expanded and evolved from its origins to be a modern contemporary lifestyle brand that has several tiers of its restaurants at every consumer level.

“Although Thailand has always been my home, I also inherited certain Chinese characteristics from my parents and this influences my approach to cooking and also to the restaurant business. I strongly believe in using the freshest locally sourced ingredients and although we always present our dishes beautifully, great taste is at the heart of every dish on our menus, says the charismatic Pitaya Phanphensophon

Mango Tree Mumbai opens in partnership with Rana Singh of Mondo Culinary, also well-known as the sole representative in India for the luxurious dinnerware brands Wedgwood and Vera Wang Home.

Mango Tree Mumbai promises to deliver authentic Thai cuisine with a creative twist, enhanced by stylish design, good wines, bespoke cocktails and a dash of spice and buzz which make for a unique ‘’ dining experience.


Mango Tree Bannana Blossom Salad. Mango Tree Grilled Scallop Fingerroot Ginger Sauce.

“We believe that we are more than simply a restaurant and make sure that we deliver an experience to the guest that is more than just food. Today Mango Tree has nine flagships spanning seven countries in prime cities and our vision is to be the premier global brand of Thai cuisine by delivering quality food with great taste and true Thai hospitality in every major city throughout the world”, says Trevor MacKanzie, Managing Director/Partner, Mango Tree Restaurants Worldwide.

“Savor, explore, converse, imbibe…. Take a tour to the four regions of Thailand’s culinary compass, where our chefs have distilled the best of Northern, North-Eastern, Central and Southern Thai cuisines, to present the best of these regions to India”, says Rana Singh.

Mango Tree Mumbai offers guests an understatedly stylish new location, with an indulgent menu that is passionate yet bold while always staying true to essential Thai cooking techniques. The specially curated menu presents an artful blending of sweet, sour and spicy flavours offering a harmonious taste. The distinctive and delicious flavours come from blending the perfect combination and balance of fresh herbs, local produce with an array of Thai spices and fresh ingredients.

Signature Dishes created for Mango Tree Mumbai include Thai Betelnut Leaf Wrap (Miang Kham), Phad Thai Spring Roll (Por Pia Phad Thai), Clear Tom Yum Soup Seafood Hotpot (Poh Taek) Banana Blossom Salad (Yum Hua Plee), Mango Tree Lobster Phad Thai (Lobster Phad Thai), Crab in Yellow Curry Sauce (Poo Phad Phong Karee), Two-way Fish (Pla Song Withi) and Massaman Curry Lamb Shanks (Massaman Kha Kae)

Mango Tree Crab in Yellow Curry Sauce.

The 120 seater space is divided in three distinctly designed zones: A Lounge, A Dining Area and A Private Dining Room. Handcrafted, Asian inspired cocktails include Pomelo and Rosemary Tini, Mango Tree Mule, Lemon Grass Glalangal Tini , that can be sipped in the stylishly appointed lounge while the dining area that seats 120 is a chic blend of clean lines with evocative accessories and fittings, while the PDR is a perfect venue for an intimate celebration in a luxe setting with personalised service.

Welcome to Mango Tree Mumbai, a contemporary and sophisticated world class restaurant designed by Black Sheep of UK.

The first Mango Tree restaurant opened its doors in 1994. Situated in the heart of Bangkok, in a beautiful Thai house built during the reign of King Rama VI almost 100 years ago. It was named “Mango Tree” because of the mango tree planted at the front. Mango Tree Worldwide operates a total of 64 outlets worldwide, including 23 COCA Restaurants, 11 Mango Tree restaurants, 15 Mango Tree Cafés, seven Mango Tree Kitchens, four mango Tree Bistros, one Mango Tree Deli, one China White, plus two Mango Chilis.

See Menu HERE


BANGKOK, THAILAND – Leading Asian restaurant operator Mango Tree Worldwide has unveiled its second flagship dining destination in China with the opening of Mango Tree Guangzhou, located in one of the world’s tallest buildings.

Bright, stylish and spacious, with panoramic windows overlooking the soaring city skyline, the new Mango Tree Guangzhou will elevate contemporary Thai cuisine to new levels of excellence in the destination through fresh, flavourful cuisine and fun dining experience.

The high-rise, high-end restaurant is located within the K11 Art Mall, an international lifestyle complex and cultural hub on the seventh floor of the Guangzhou CTF Finance Centre. Soaring 530 metres in Guangzhou’s Tianhe District, this major landmark is taller than iconic Asian skyscrapers such as Taipei 101 and Kuala Lumpur’s Petronas Towers.

“Mango Tree Guangzhou sets new global standards for Thai dining, with a menu that matches the restaurant’s spectacular setting,” commented Trevor MacKenzie, Mango Tree’s Global Managing Director. “An amazing level of detail has gone into creating this dining space. World-class interior designer, Steve Leung, and luxury lighting specialist, Tino Kwan, have created an incredible visual spectacle that will delight diners.

Mango Tree Tom Yum Scampi
Mango Tree Chicken Satay

“Our dramatic outdoor terrace is a breath-taking destination, overlooking the Guangzhou cityscape. Combined with the exquisite cuisine created by our award-winning Thai chef, Aphichat Traduangdee, we fully expect Mango Tree Guangzhou to become a new ‘must-visit’ dining experience in this cosmopolitan city,” Mr MacKenzie added.

Mango Tree Guangzhou is able to seat 147 diners in the contemporary indoor restaurant and alfresco terrace. A series of elegant table arrangements are available for all occasions, from large family groups to intimate couples’ meals and corporate business functions. Several tables are positioned next to floor-to-ceiling windows, allowing diners to gaze out over the glittering city.

The restaurant is illuminated by an artistic light installation, which features hundreds of individual bulbs suspended from the ceiling like stars in the night sky.

Mango Tree Pad Thai Lobster

Chef Aphichat’s menu reflects his deep passion for Thai cuisine. Harnessing two decades of culinary experience, he uses high-quality ingredients to create authentic dishes, while also demonstrating his own style and flare with contemporary cooking techniques. Having worked at high-end restaurants and luxury hotels in Thailand and China, including The Westin Bund Center Shanghai, Sheraton Nanjing Kingsley and Lian Restaurant in Guangzhou, Chef Aphichat instinctively understands the Chinese appetite for Thai cuisine.

He is now ready to delight diners at Mango Tree Guangzhou, which is expected to become popular among local and international professionals, upmarket local residents, high-spending tourists and more. The restaurant will be open for lunch and dinner.

Mango Tree Guangzhou will become the company’s second restaurant in China, joining the existing
Mango Tree Qingdao. In total, Mango Tree Worldwide now operates a total of 64 outlets worldwide.




For high resolution version, click here.

JAKARTA, INDONESIA: COCA Restaurant, the innovative Asian dining chain, has expanded its presence in Indonesia with the signing of an exciting new restaurant in downtown Jakarta.

Located in the popular Citywalk Sudirman lifestyle mall, Central Jakarta, the new COCA Restaurant will cater to professional office workers during the day, including the large local population of Japanese expats. Then in the evening, it is expected to attract millennial diners and families who seek market fresh, authentic Asian cuisine in an animated social setting.

Trevor MacKenzie, Managing Director of COCA and Mango Tree Restaurants Worldwide. For high resolution version, click here.

This will become COCA’s fourth outlet in Indonesia, and its third in Jakarta, as the company continues to focus on satisfying the growing appetite for healthy, high-quality Asian cuisine. The other outlet is in the bustling town of Bandung, three hours from the capital.

“Jakarta is one of the fastest growing cities in the world right now, so we are delighted to be able to launch another restaurant for Indonesian diners and expats,” commented said Trevor MacKenzie, Managing Director of COCA and Mango Tree Restaurants Worldwide. “This new location in Citywalk Sudirman puts us right in the beating heart of Jakarta’s CBD.

“We are confident that our innovative dining concept, which promises simple, healthy Asian cuisine, stylish presentation and a lively, friendly atmosphere, will strongly appeal to young professionals in this affluent downtown destination,” Mr MacKenzie added.

The new COCA Restaurant will serve an enticing à la carte menu of Asian cuisine, including Thai and Cantonese dishes and table-top hot pots. Chefs will focus on the freshest ingredients, including live seafood and premium meats. The Citywalk Sudirman outlet will however be pork-free.

Located on Jalan KH Mas Mansyur, the main thoroughfare in Central Jakarta, Citywalk Sudirman is surrounded by upscale condominiums, premium retail outlets and high-end hotels. This will make COCA Restaurant popular with a wide range of diners, including local residents, expats, office workers, families, international travellers and more.

The launch marks the latest phase of COCA’s Asian expansion strategy, which is targeting prime urban locations such as upmarket malls, which benefit from high footfall. This blueprint has already been successful in Indonesia, where COCA currently operates three popular restaurants in Jakarta and one in Bandung.

With the launch of the latest COCA Restaurant in Jakarta, the chain will feature a collection of 24 outlets across Asia, including nine in Thailand, five in Vietnam, four in Indonesia, three in Singapore and two in Japan and one in Malaysia. This regional portfolio is expected to expand significantly in the coming years.

COCA & Mango Tree Worldwide now has a global portfolio of 64 restaurants across its various brands, including COCA, located in key global cities.



For high resolution version, click here.
30 January, 2018
KUALA LUMPUR, MALAYSIA: COCA Restaurant, the innovative Asian dining chain, is returning to Malaysia with plans to open four new outlets in the next three years, targeting a new generation of discerning diners.

Kicking off in Kuala Lumpur, COCA Restaurant will be opening an elegant new outlet focusing on lifestyle dining and high-quality produce in a prime location in the Bangsar Shopping Center (or “BSC” as the locals call it) – an upmarket lifestyle mall in KL’s exclusive Bangsar neighbourhood.

Seating approximately 100 diners, the new COCA Restaurant will serve an enticing à la carte menu of Thai-Cantonese cuisine, with along with their signature hot pot, creative stock broths (including one that will be created exclusively for Malaysia) and regionally-renowned super suki sauce. Chefs will focus on the freshest ingredients, a COCA core value, including live seafood, premium beef and much more.

The opening of the new restaurant marks COCA’s return to Malaysia following an absence of seven years. COCA previously operated in the country for 20 years, with their signature hot pot menu delighting diners in various locations, including KL Plaza and Petaling Jaya’s 1 Utama mall.

The company returns with a change of partnership and a new strategy to open in locations with high-footfall in upmarket malls as well as freestanding restaurants – a strategy which has been very successful in markets such as Thailand, Singapore, Japan, Vietnam and Indonesia, over the last seven years.

This blueprint for success that sees COCA return to Malaysia, where it expects to attract the new generation of foodies who appreciate lifestyle dining experiences, including families, millennials and VIPs, who frequent BSC. COCA Malaysia Sdn Bhd will be led by co-owners, Jannio Shun and Elizabeth Thea.

New partner for COCA in Malaysia. For high resolution version, click here.

“It’s great to be back,” said Trevor MacKenzie, Managing Director of COCA and Mango Tree Restaurants Worldwide. “We believe now is the perfect time to be returning to Malaysia. The market has changed since we were last here; typically, consumers are younger now, spending power has increased and we are confident the pork-free COCA Restaurant concept will appeal to millennials and young families seeking fresh cuisine and a social dining experience.”

With the launch of the new COCA Restaurant in KL, the chain will operate a collection of 24 outlets across Asia, including nine in Thailand, five in Vietnam, four in Indonesia, three in Singapore and two in Japan. The group’s Malaysian portfolio is expected to reach at least four outlets in KL alone in the next three years. COCA and Mango Tree worldwide now has a global portfolio of 64 restaurants across its various brands, including COCA, located in key global cities


BANGKOK, THAILAND: Leading Asian culinary group, COCA Restaurants, recently celebrated 60 years in business at a glittering gala ceremony at Renaissance Bangkok filled with fun, dancing and the unique COCA touch of humility and humour which has created such a loyal team and customer following over the years.

COCA Restaurants CEO Pitaya Phanphensophon, son of founder Khun Srichai Phanphensophon who launched the restaurant group in the Surawong district of Bangkok in 1957, was joined by his family and third generation siblings who are set to take the group to further successes in the future.

His eldest daughter Natalie Phanphensophon recently took over as Chief Operations Officer of the group, while NAME Phanphensophon has begun a sustainable farm operation to provide the best and healthiest vegetables to COCA Restaurants. Meanwhile, son Ryan Phanphensophon, an architect, is adding his design finesse to new restaurant projects.

“It has been quite a journey,” said Pitaya. “And it is with great pleasure I am able to celebrate this milestone with staff, some of whom have been with me for as long as thirty years, my family, and business partners who have come to join from around Asia.”

Since COCA’s launch 60 years ago, the group has grown to 23 restaurants through the region in countries including Japan, Hong Kong, Malaysia, Singapore, Indonesia, Vietnam and the Philippines. Pitaya launched Thai food chain Mango Tree restaurants with the first outlet opening in Silom in 1994, a brand that has grown to over 39 outlets around the world.

Mango Tree’s Managing Partner and Managing Director Trevor MacKenzie added that it was a great moment for the group. “We have a lot of fun together and we work hard together. But what is special is the spirit of the group that is borne out of family values. This is what creates the warmth and a feeling of belonging amongst all the team and combined with innovation is what will sustain the group for many more years to come.”

Four days of celebrations also included the Climb To Change A Life programme, which saw a team of 80 people from COCA Restaurants take 10 children with movement difficulties from the Zy Movement Foundation up Khao Daeng in the Sam Roi Yot National Park in Prachuab Kirikhan province in Southern Thailand.




COCA Restaurants CEO Pitaya Phanphensophon (third left) leads climbers to the top of Khao Daeng.

HUA HIN, THAILAND – Leading Asian restaurant group, featuring COCA and Mango Tree restaurant brands, recently welcomed their franchisee teams from around the region to a climb in Thailand’s Sam Roi Yot national park in support of the Zy Movement Foundation, an organisation assisting children born with movement difficulties.

In a moving weekend of activities, franchisee partners from Hong Kong, India, Indonesia, Nepal, the Philippines and Vietnam joined the COCA and Mango Tree teams based in their Thai headquarters of Bangkok to help children from Zy Foundation climb the 750-metre Khao Daeng mountain.

Funds were raised to the tune of USD25,000 for Zy Foundation which will go towards a one-year’s worth of doctors visits for five families, training for 25 therapists specialising in assistance with children with movement difficulties and supporting future Zy Movement Foundation activities.

But it was the inspirational experience of helping and supporting the children during the difficult rocky climb, which often took up to three people per child, which left a strong impression on all participants who witnessed a level of courage and determination by the children that brought many close to tears.

“It was a moving experience for everyone,” said COCA Restaurants CEO Pitaya Phanphensophon. “We feel strongly that children deserve equal opportunities but some are less fortunate than others when born. So through this climb we are trying to create greater understanding of the millions of children with movement difficulties throughout Asia and to support and encourage the incredible efforts so far in their lives.”

Partners helped the courageous young climbers to the top of the mountain.

The Zy Movement Foundation was set up by Walter Lee, whose 11-year-old son Zy was among the 10 climbers with movement difficulties, all of whom came came with their families. For a snapshot of the climb see here:

“It means a lot to the children and their families to have this kind of support and I am very proud of them all,” Lee said. “The decency and compassion over the two days of the climb to a fellow human being by all participants, offering a hand from their hearts to realise unfulfilled dreams, is nothing short of an act of an angel. It gives the children a level of hope, dignity and camaraderie that is truly raises their spirits.”

A total of 70 people participated in the “Climb To Change A Life” project to Khao Daeng and Mango Tree’s Managing Partner and Managing Director Trevor MacKenzie said he hoped that it would lead to climbs in the countries of the restaurant group’s franchisee partners throughout Asia.

“It brought everyone together. We shared some very special moments as colleagues in the most human way possible and for this we are very grateful to the Zy Movement Foundation. The fight of the children as they climbed the mountain was a huge inspiration to us all,” he said. “There is a lot of interest to launch similar programmes overseas and we look forward to being a part of that in the years to come.”

Mango Tree Worldwide operates a total of 62 outlets worldwide, including 23 COCA Restaurants, 12 Mango Tree restaurants, 12 Mango Tree Cafés, seven Mango Tree Kitchens, four Mango Tree Bistros and one Mango Tree Deli, plus two Mango Chilis.



Mango Tree Worldwide Partner and Managing Director, Trevor MacKenzie (second right) with senior F&B peers at the Global Restaurant Leadership Conference in Dubai. For high resolution, click here

BANGKOK, THAILAND – Mango Tree Worldwide, the innovative Asian restaurant operator, has rubbed shoulders with some of the world’s biggest F&B brands at the invitation-only Global Restaurant Leadership Conference in Dubai.

The Thai restaurant chain, which now operates multiple brands and outlets worldwide, took its place at the conference alongside the CEOs of major multinational F&B brands, including The Coca-Cola Company, YO! Sushi, AutoGrill & HMS Host, McDonald’s, Unilever Food Solutions, Shake Shack, Subway, Kudu Restaurants, Dunkin’ Donuts International, Burger King, Pizza Hut, KFC, Marriott International, Jamie Oliver Restaurant Group, Costa Coffee and many more.

The event was also addressed by Francois Pienaar, captain of the 1995 South African world cup winning rugby union team, who lifted the trophy with Nelson Mandela.

Trevor MacKenzie, Mango Tree’s Global Managing Director, addressed delegates at this landmark event, which is one of the world’s largest annual gatherings of restaurant, catering and culinary companies. Running from 29th October to 1st November 2017, this sell-out event was hosted at the world’s tallest hotel, JW Marriott Marquis Hotel Dubai, with the aim of giving top F&B executives a place to connect with each other.

Continuing the “power of partnerships” theme, Mango Tree’s Trevor MacKenzie took to the stage on the opening day of the event to discuss the issue of “Franchising: Expanding Globally”. With almost 70 Mango Tree and COCA outlets now operating worldwide, the majority of which are located in the all-important Asian market, Mr MacKenzie is perfectly placed to advise other companies on this crucial subject.

“With strong economic growth, rising affluence and deep-rooted food culture, Asia is the most exciting market for global restaurant operators in the 21st Century,” said Mr MacKenzie. “The biggest challenge most businesses face when entering a new market however, is finding the right partner.

“Franchising in the restaurant industry is built on a foundation of strong and trusting partnerships. I like to use the analogy of getting married; you don’t simply commit to the first person you meet. You need to spend time together, take it step by step and learn to appreciate each other. It’s about building a relationship, and those that are built on mutual respect will last the longest,” he added.

Since initially joining Mango Tree Worldwide as a brand franchise partner in Thailand, Mr MacKenzie has successfully built an acclaimed global chain of restaurants under a collection of unique brands. This makes Mango Tree one of the world’s most successful Thai restaurant chains.

The company’s portfolio continues to expand rapidly; for example, a new chain of Mango Tree Café outlets has started to be rolled out in some of Asia’s busiest shopping malls, and a series of new Mango Tree Kitchen concepts will be launched at major international airports around the world and at high-traffic areas across Asia such railway stations. Two outlets are already present at Tokyo Station, along with several other stations across Japan’s capital.

Mango Tree Worldwide now operates a total of 62 outlets worldwide, including 23 COCA Restaurants, 12 Mango Tree restaurants, 12 Mango Tree Cafés, seven Mango Tree Kitchens, four Mango Tree Bistros and one Mango Tree Deli, plus two Mango Chilis and and one China White outlet.



HO CHI MINH CITY, VIETNAM – COCA Restaurants, the innovative Asian dining chain, has overhauled its outlet Ho Chi Minh City’s Vincom building to deliver a cutting edge “fresh and fun” culinary concept complete with a new design and steely focus on high-quality, healthy cuisine.

The COCA outlet now uses natural ingredients from certified organic suppliers to create authentic Asian cuisine in a lively and friendly ambience. The new menu comprises a broader selection of popular Thai dishes, alongside Asian favourites and an array of aromatic soups with ocean-fresh seafood and succulent, world-class meat.

The revamped restaurant features a stylish interior design that reflects the menu’s street food roots, with a lively open kitchen, brick-effect walls and a choice of casual seating. Guests can also select their own cuts of prime Australian beef, which is sliced as they wait, further demonstrating the quality and freshness of the ingredients.

The overall effect is a bright and welcoming atmosphere that will attract families, friends and couples.

The relaunch event on October 25th gathered members of the media to sample the natural flavours of COCA’s dining experience. The evening was hosted by Nhat Thai Restaurant Group’s CEO, Nguyen Than Thuy; Marketing Director, Vo Thai Quyen; and Trevor MacKenzie, Managing Director of COCA and Mango Tree Restaurants Worldwide.

New menu items showcased included fried morning glory with seafood salsa, plus an assorted combo of premium Australian beef, a selection of Thai street food dishes, and even authentic Thai ice cream with every topping one would expect from a street-side vendor.

“We are extremely excited about the relaunch of COCA in Ho Chi Minh City. Our renewed focus on fresh ingredients, natural produce and prime imported Australian meat reflects what modern, middle-class diners desire, and we are delighted to be able to cater for their needs,” said Trevor MacKenzie, Managing Director of COCA and Mango Tree Restaurants Worldwide.

“All dishes at COCA are the real deal, with no artificial flavours. We also have a range of promotions running over the next few months, so diners in Ho Chi Minh City will have the perfect opportunity to discover COCA’s clean, healthy cuisine with their family and friends,” he added.

The promotions will kick off in November and include a series of special occasions and celebratory dishes, including a Year-End Set Menu and Special Premium Menu for the Têt holidays.

COCA Restaurants currently operates five outlets in Vietnam – one in Hanoi and four in Ho Chi Minh City – within an Asia-wide network of 23 restaurants. Vietnam remains a key market for the restaurant brand with the aim of doubling its Vietnamese restaurant portfolio to 10 outlets by 2022. This would make Vietnam the second largest Asian market for COCA Restaurants, after Japan.

Combined, Mango Tree and COCA Restaurants have a total of 64 restaurants across its various brands, located in key global cities around the world.