Category Archives: PRESS

ASIAN RESTAURANT GROUP RAISES AWARENESS FOR CHILDREN WITH MOVEMENT DIFFICULTIES IN INSPIRATIONAL “CLIMB TO CHANGE A LIFE” EVENT IN THAILAND

 

COCA Restaurants CEO Pitaya Phanphensophon (third left) leads climbers to the top of Khao Daeng.

HUA HIN, THAILAND – Leading Asian restaurant group, featuring COCA and Mango Tree restaurant brands, recently welcomed their franchisee teams from around the region to a climb in Thailand’s Sam Roi Yot national park in support of the Zy Movement Foundation, an organisation assisting children born with movement difficulties.

In a moving weekend of activities, franchisee partners from Hong Kong, India, Indonesia, Nepal, the Philippines and Vietnam joined the COCA and Mango Tree teams based in their Thai headquarters of Bangkok to help children from Zy Foundation climb the 750-metre Khao Daeng mountain.

Funds were raised to the tune of USD25,000 for Zy Foundation which will go towards a one-year’s worth of doctors visits for five families, training for 25 therapists specialising in assistance with children with movement difficulties and supporting future Zy Movement Foundation activities.

But it was the inspirational experience of helping and supporting the children during the difficult rocky climb, which often took up to three people per child, which left a strong impression on all participants who witnessed a level of courage and determination by the children that brought many close to tears.

“It was a moving experience for everyone,” said COCA Restaurants CEO Pitaya Phanphensophon. “We feel strongly that children deserve equal opportunities but some are less fortunate than others when born. So through this climb we are trying to create greater understanding of the millions of children with movement difficulties throughout Asia and to support and encourage the incredible efforts so far in their lives.”

Partners helped the courageous young climbers to the top of the mountain.

The Zy Movement Foundation was set up by Walter Lee, whose 11-year-old son Zy was among the 10 climbers with movement difficulties, all of whom came came with their families. For a snapshot of the climb see here: https://www.youtube.com/watch?v=jqbvIG0bZxY

“It means a lot to the children and their families to have this kind of support and I am very proud of them all,” Lee said. “The decency and compassion over the two days of the climb to a fellow human being by all participants, offering a hand from their hearts to realise unfulfilled dreams, is nothing short of an act of an angel. It gives the children a level of hope, dignity and camaraderie that is truly raises their spirits.”

A total of 70 people participated in the “Climb To Change A Life” project to Khao Daeng and Mango Tree’s Managing Partner and Managing Director Trevor MacKenzie said he hoped that it would lead to climbs in the countries of the restaurant group’s franchisee partners throughout Asia.

“It brought everyone together. We shared some very special moments as colleagues in the most human way possible and for this we are very grateful to the Zy Movement Foundation. The fight of the children as they climbed the mountain was a huge inspiration to us all,” he said. “There is a lot of interest to launch similar programmes overseas and we look forward to being a part of that in the years to come.”

Mango Tree Worldwide operates a total of 62 outlets worldwide, including 23 COCA Restaurants, 12 Mango Tree restaurants, 12 Mango Tree Cafés, seven Mango Tree Kitchens, four Mango Tree Bistros and one Mango Tree Deli, plus two Mango Chilis.

MANGO TREE’S TREVOR MACKENZIE REVEALS SECRETS OF SUCCESSFUL RESTAURANT PARTNERSHIPS TO CEOS AT GLOBAL RESTAURANT LEADERSHIP CONFERENCE

 

Mango Tree Worldwide Partner and Managing Director, Trevor MacKenzie (second right) with senior F&B peers at the Global Restaurant Leadership Conference in Dubai. For high resolution, click here

BANGKOK, THAILAND – Mango Tree Worldwide, the innovative Asian restaurant operator, has rubbed shoulders with some of the world’s biggest F&B brands at the invitation-only Global Restaurant Leadership Conference in Dubai.

The Thai restaurant chain, which now operates multiple brands and outlets worldwide, took its place at the conference alongside the CEOs of major multinational F&B brands, including The Coca-Cola Company, YO! Sushi, AutoGrill & HMS Host, McDonald’s, Unilever Food Solutions, Shake Shack, Subway, Kudu Restaurants, Dunkin’ Donuts International, Burger King, Pizza Hut, KFC, Marriott International, Jamie Oliver Restaurant Group, Costa Coffee and many more.

The event was also addressed by Francois Pienaar, captain of the 1995 South African world cup winning rugby union team, who lifted the trophy with Nelson Mandela.

Trevor MacKenzie, Mango Tree’s Global Managing Director, addressed delegates at this landmark event, which is one of the world’s largest annual gatherings of restaurant, catering and culinary companies. Running from 29th October to 1st November 2017, this sell-out event was hosted at the world’s tallest hotel, JW Marriott Marquis Hotel Dubai, with the aim of giving top F&B executives a place to connect with each other.

Continuing the “power of partnerships” theme, Mango Tree’s Trevor MacKenzie took to the stage on the opening day of the event to discuss the issue of “Franchising: Expanding Globally”. With almost 70 Mango Tree and COCA outlets now operating worldwide, the majority of which are located in the all-important Asian market, Mr MacKenzie is perfectly placed to advise other companies on this crucial subject.

“With strong economic growth, rising affluence and deep-rooted food culture, Asia is the most exciting market for global restaurant operators in the 21st Century,” said Mr MacKenzie. “The biggest challenge most businesses face when entering a new market however, is finding the right partner.

“Franchising in the restaurant industry is built on a foundation of strong and trusting partnerships. I like to use the analogy of getting married; you don’t simply commit to the first person you meet. You need to spend time together, take it step by step and learn to appreciate each other. It’s about building a relationship, and those that are built on mutual respect will last the longest,” he added.

Since initially joining Mango Tree Worldwide as a brand franchise partner in Thailand, Mr MacKenzie has successfully built an acclaimed global chain of restaurants under a collection of unique brands. This makes Mango Tree one of the world’s most successful Thai restaurant chains.

The company’s portfolio continues to expand rapidly; for example, a new chain of Mango Tree Café outlets has started to be rolled out in some of Asia’s busiest shopping malls, and a series of new Mango Tree Kitchen concepts will be launched at major international airports around the world and at high-traffic areas across Asia such railway stations. Two outlets are already present at Tokyo Station, along with several other stations across Japan’s capital.

Mango Tree Worldwide now operates a total of 62 outlets worldwide, including 23 COCA Restaurants, 12 Mango Tree restaurants, 12 Mango Tree Cafés, seven Mango Tree Kitchens, four Mango Tree Bistros and one Mango Tree Deli, plus two Mango Chilis and and one China White outlet.

COCA TRANSFORMS HO CHI MINH CITY RESTAURANT WITH FOCUS ON FRESH AND FUN CULINARY CONCEPT

 

HO CHI MINH CITY, VIETNAM – COCA Restaurants, the innovative Asian dining chain, has overhauled its outlet Ho Chi Minh City’s Vincom building to deliver a cutting edge “fresh and fun” culinary concept complete with a new design and steely focus on high-quality, healthy cuisine.

The COCA outlet now uses natural ingredients from certified organic suppliers to create authentic Asian cuisine in a lively and friendly ambience. The new menu comprises a broader selection of popular Thai dishes, alongside Asian favourites and an array of aromatic soups with ocean-fresh seafood and succulent, world-class meat.

The revamped restaurant features a stylish interior design that reflects the menu’s street food roots, with a lively open kitchen, brick-effect walls and a choice of casual seating. Guests can also select their own cuts of prime Australian beef, which is sliced as they wait, further demonstrating the quality and freshness of the ingredients.

The overall effect is a bright and welcoming atmosphere that will attract families, friends and couples.

The relaunch event on October 25th gathered members of the media to sample the natural flavours of COCA’s dining experience. The evening was hosted by Nhat Thai Restaurant Group’s CEO, Nguyen Than Thuy; Marketing Director, Vo Thai Quyen; and Trevor MacKenzie, Managing Director of COCA and Mango Tree Restaurants Worldwide.

New menu items showcased included fried morning glory with seafood salsa, plus an assorted combo of premium Australian beef, a selection of Thai street food dishes, and even authentic Thai ice cream with every topping one would expect from a street-side vendor.

“We are extremely excited about the relaunch of COCA in Ho Chi Minh City. Our renewed focus on fresh ingredients, natural produce and prime imported Australian meat reflects what modern, middle-class diners desire, and we are delighted to be able to cater for their needs,” said Trevor MacKenzie, Managing Director of COCA and Mango Tree Restaurants Worldwide.

“All dishes at COCA are the real deal, with no artificial flavours. We also have a range of promotions running over the next few months, so diners in Ho Chi Minh City will have the perfect opportunity to discover COCA’s clean, healthy cuisine with their family and friends,” he added.

The promotions will kick off in November and include a series of special occasions and celebratory dishes, including a Year-End Set Menu and Special Premium Menu for the Têt holidays.

COCA Restaurants currently operates five outlets in Vietnam – one in Hanoi and four in Ho Chi Minh City – within an Asia-wide network of 23 restaurants. Vietnam remains a key market for the restaurant brand with the aim of doubling its Vietnamese restaurant portfolio to 10 outlets by 2022. This would make Vietnam the second largest Asian market for COCA Restaurants, after Japan.

Combined, Mango Tree and COCA Restaurants have a total of 64 restaurants across its various brands, located in key global cities around the world.

MANGO TREE & COCA CLIMB FOR CHANGE WITH GLOBAL PARTNERS IN SUPPORT OF THE PIONEERING ZY MOVEMENT FOUNDATION

Asian restaurant operator invites global franchise partners to take part in charitable climb for children with movement disabilities, raising funds for the Zy Movement Foundation

 

For high resolution image, please click here.

BANGKOK, THAILAND – Mango Tree and Coca Restaurants Worldwide, the innovative Asian restaurant group, has joined hands with the Zy Movement Foundation in its ongoing efforts to change the lives of children around the world for the better.

It is just a few small steps at a time for the children who are handicapped with movement restrictions, who will themselves climb Khao Dang in Sam Roi Yot National Park south of Hua Hin on November 26 along with their families and Mango Tree and Coca partners and staff in an effort to inspire change.

“It is an emotional day. There’s tears, smiles and an outpouring of feelings,” said Mango Tree Managing Director Trevor MacKenzie. “In many ways it is quite life changing for everyone involved – the children, parents and definitely us. We raise money, but it is much more than that. It touches everybody’s hearts. Everyone feels part of the change that the challenge and sense of achievement brings.”

Mango Tree and Coca Restaurants have been supporting the Zy Movement Foundation for a number of years, creating a tangible sharing experience for good with other recent climbs of Mount Fuji in Japan and Mount Kilimanjaro in Tanzania, Africa.

“For us it is not about ticking a CSR box. It is about changing minds and creating a sense of belonging for the children and their families. It is something very real and you see the change during the climb. It is a genuinely moving experience,” added Mr MacKenzie.

“Climb to Change a Life” takes place over two days on November 25-26 and coincides with the 60th anniversary of the COCA Restaurants brand. The occasion will gather Mango Tree and COCA franchisees from across the world, including restaurant operators from Japan, Hong Kong, China, India, Nepal, Southeast Asia and the UAE.

The climb will raise funds for the Zy Movement Foundation, which will go towards training new staff and educational programmes to raise awareness of children with movement disabilities.

Mango Tree and Coca Restaurants Worldwide currently operates 64 outlets across its various brands. Its global presence will increase significantly in the coming years, following an expansion drive that includes multiple new Mango Tree restaurants at international airports and Mango Tree Cafes in major shopping malls. These will cater to the growing global appetite for contemporary Thai and Asian cuisine.

MANGO TREE CAFÉ EMBARKS ON GLOBAL EXPANSION DRIVE


For high resolution image, please click here.

BANGKOK, THAILAND – Mango Tree Worldwide, the innovative Asian restaurant operator, is planning a significant expansion of its Mango Tree Café brand across the world.

This whimsical light dining concept is hugely popular in Japan, having expanded its footprint to 11 locations across the country, including six cafés in Tokyo. Building on this Japanese success, and the enduring global appeal of Thai cuisine, Mango Tree Café made its debut in Hong Kong in December 2016 at the Cityplaza shopping mall.

In Hong Kong, the new Mango Tree Café is now open at Yoho Mall – the largest dining and lifestyle hotspot in the city’s Yuen Long district.

Mango Tree Cafés are designed specifically for shopping malls, and Mango Tree’s Global Managing Director, Trevor MacKenzie, said this factor means the brand is ideally positioned to cater for today’s generation of diners, who demand informal yet high-quality culinary experiences.

 

Pork skewers. For high resolution version, click here. Crab & River Prawn in Phad Thai sauce. For high resolution version, click here.

“Mango Tree Café is one of our most exciting brands, and I am delighted to welcome diners to our two new outlets in Hong Kong” said Mr MacKenzie. “In line with current social and gastronomic trends, Mango Tree Café provides fun and fuss-free dining for customers who require maximum convenience without compromising on food quality.

“Thai food is now one of the world’s most sought-after types of cuisine. Combined with the significant footfall that comes with being located in major shopping malls, we are extremely confident of the future success of Mango Tree Café. We look forward to introducing this exciting concept to diners in even more major cities in the coming months and years,” Mr MacKenzie added.

The expansion of Mango Tree Café marks the latest stage in the global growth strategy of Mango Tree Worldwide. Only last month the company revealed exciting plans to introduce its Mango Tree restaurant concept to some of the world’s biggest international airports. This expansion will build upon the success of Mango Tree’s two existing restaurants at Bangkok’s Suvarnabhumi Airport, whilst harnessing the global power of the Asian travel market.

Mango Tree Cafés deliver quick and contemporary Thai cuisine, adding a creative twist to classic recipes. They form part of a global portfolio of Mango Tree restaurants, which can be found in many of the world’s major cities, including Tokyo, Hong Kong, London, Bangkok, Dubai and Mumbai.

Mango Tree Worldwide now operates a total of 66 outlets across its various brands, including 13 Mango Tree flagship restaurants, 14 Mango Tree Cafés, six Mango Tree Kitchens, five Mango Tree Bistros and two Mango Tree Delis, plus Mango Chili. The company also operates 24 COCA Restaurants.

MANGO TREE SPREADS WINGS WITH GLOBAL CHAIN OF AIRPORT RESTAURANTS

Trevor MacKenzie, Managing Director of Mango Tree Worldwide.

BANGKOK, THAILAND – Innovative restaurant operator Mango Tree Worldwide is aiming to take off at some of the world’s leading international airports, as it embarks on the latest phase of its global expansion strategy.

The company, which currently operates more than 65 outlets in 16 countries, is planning to take advantage of the strong increase in global air traffic and the Asian travel boom to bring its unique brand of contemporary Thai cuisine to even more diners around the world.

A record 3.7 billion* people travelled by air in 2016 and this figure is expected to keep growing; this year, global air traffic is forecast to reach a staggering four billion passengers. Asia Pacific is now the world’s largest region in terms of passenger traffic, accounting almost one-in-three air travellers worldwide.

Speaking at the 2017 Airport Food & Beverage (FAB) Conference & Awards in Toronto, Mango Tree’s Global Managing Director, Trevor MacKenzie, said this presents a huge opportunity for the company. Asians often miss their comfort food when they travel, so opening new restaurants in airports that are most used by Asian travellers will satisfy the appetites of this vast pool of potential customers.

Airport locations welcoming new Mango Tree restaurants will be announced in due course. They will be located both within the Asia Pacific region and beyond, focusing on major international gateways that cater to large numbers of Asian travellers.

This expansion strategy will build upon the success of Mango Tree’s two existing restaurants at Bangkok’s Suvarnabhumi Airport, which experienced a 16% increase in revenues between 2014 and 2016.

“With millions of passengers passing through the world’s airports each and every day, this presents a significant opportunity for Mango Tree to introduce our innovative dining concepts to travellers around the world,” Mr MacKenzie told delegates at FAB 2017. “In particular, we are focusing on key gateway airports within Asia and global hubs frequented by Asian travellers, in an effort to meet their demand for high-quality Asian cuisine.

“Following the success of our Mango Tree restaurants at Suvarnabhumi Airport, we are excited to expand our brand to even more major international airports. For Asians travelling overseas, these restaurants will provide that wonderfully familiar taste of home that they have been craving.

“Mango Tree will also aim to capitalise on the immense global appetite for modern Thai cuisine by catering to international travellers with a range of appetising and appealing Asian dishes to suit all palates,” Mr MacKenzie added.

FAB 2017 took place at The Ritz-Carlton Toronto from 21-23 June. The event was hosted by Greater Toronto Airports Authority (GTAA), which operates Toronto Pearson International Airport – the largest and busiest airport in Canada.

Mango Tree restaurants deliver contemporary yet authentic Thai cuisine, adding a creative twist to classic recipes. Restaurants can be found in many of the world’s major cities, including London, Hong Kong, Tokyo, Osaka and Bangkok, across four brands concepts – Mango Tree, Mango Tree Bistro, Mango Tree Café and Mango Tree Kitchen. These locations include world famous destinations such as the Harrods department store in London.

The leading Thai food franchise group operates a total of 42 outlets worldwide, as well as 24 COCA Restaurants its sister brand, for a total of 66. By 2020 the group expects to operate a total of 100 outlets worldwide. Mango Tree Café is the leading individual brand with 14 outlets across Asia, with Japan having the largest total number of restaurants at 23 outlets.

* According to the International Air Transport Association (IATA)

THAI CULINARY INNOVATORS MANGO TREE WORLDWIDE LAUNCH WICKED NEW TASTES AND WILD NEW MENUS IN TAIWAN

TAIPEI, TAIWAN – Innovative restaurant operator Mango Tree Worldwide is bringing its stylish brand of Thai food to Taiwan with the opening of two outlets in the capital Taipei in the second half of this year as it looks to emulate its huge success in Japan where it now has a total of 23 outlets.

A host of innovations are in store for Taipei’s foodies with a seafood ice bar and numerous Thai twists such as flatbreads, bao’s and small plates for sharing while introducing dishes such as Thai Jungle Curry as Mango Tree lives Thailand’s legendary street-food legacy.

Global Managing Director Trevor MacKenzie recently inked a deal with newly established Mango Tree F&B Co., Ltd to launch one each of its fastest growing brands – Mango Tree Bistro and Mango Tree Café as the Mango Tree brand enters Taiwan for the first time.

“We’re really pleased to be introducing Mango Tree into Taiwan,” Mr MacKenzie. “We have been eyeing the market for many years, but it is always the case of finding the right partner and having the brands for the market as we know Taipei is a great foodie city.

“I’m confident that we have this now and with Taiwan’s familiarisation with Thai food and its love of Thai culture – shown by the million plus tourists who visit each year – we are expecting a strong and long term relationship with the market and our new partners.”

The first outlet to open in August will be Mango Tree Seafood Bistro. Designed in classical colonial décor, the 105-seat restaurant located in the elegant Da Chi district, will blend traditional and modern Thai, with Western dishes. The menu selection will consist of 50% seafood and 35% meat and 15% vegetarian dishes, with shrimps, clams and fish available on the ice cold bar. Single dishes cater to the lunch crowd with a Seafood & Salad bar with Thai, Japanese and Italian dressings. Small plates (Tapas style) which will start from Happy Hour (17:00-19:30) at the bar, and later as starters for the main dining room.

   


Main dishes will feature less refined, more hearty street-like food. In 2017, Bangkok was voted the best street-food city in the world and Mango Tree would like to continue to live this legacy. The second outlet is expected to open in November.

“We are very much looking forward to bringing the exciting Mango Tree Thai restaurant brand to Taiwan,” said Mango Tree F&B Co., Ltd Director Coning Yu. “For me this is a brand that represents the genuine and truly authentic flavours of Thai food and delivering them through fun, modern and creative concepts in terms of restaurant design, presentation and a tantalising Thai twist. For us this is also just the start as we fully intend to extend the numbers of outlets around the city and into secondary destinations as we secure sites and the brand gains greater recognition among diners.”

Mango Tree restaurants can be found in many of the world’s major capital cities, including London, Hong Kong, Tokyo, Osaka and Bangkok across four brands formats – Mango Tree, Mango Tree Bistro, Mango Tree Café and Mango Tree Kitchen.

The leading Thai food franchise group operates a total of 42 outlets worldwide, as well as 24 COCA Restaurants its sister brand, for a total of 66. By 2020 the group expects to operate a total of 100 outlets worldwide. Mango Tree Café is the leading individual brand with 14 outlets across Asia, with Japan having the largest total number of restaurants at 23 outlets.

GLOBAL THAI RESTAURANT GROUP MANGO TREE GOES “BIG IN JAPAN” TO MARK 15 YEARS OF OPERATIONS IN THE COUNTRY

 

TOKYO, JAPAN – Global Thai restaurant operator Mango Tree Worldwide is celebrating 15 years in Japan with the opening of its sixth Mango Tree Kitchen outlet as well as a full re-design of its flagship Tokyo restaurant that originally opened in 2002 which will re- open at the end of June.

In addition, Mango Tree Worldwide will also grow the COCA brand with a new outlet planned for Shinjuku to bring its total portfolio to 23 restaurants in the country – the first COCA restaurant launched in Japan 30 years ago.

“Japan is our biggest market globally,” said Mango Tree Worldwide Managing Director, Trevor MacKenzie. “We have a long and very successful association with the country and we are very pleased to evolve and grow in one of the most dynamic culinary destinations in the world.”

For the refurbishment of the flagship Tokyo restaurant, Mango Tree have entrusted the services of Tanaseisha, led by Principal Creative Director Taisuke Kamigaichi.

The re-design of the outlet will include a complete conceptual overhaul for a more lifestyle feel where diners will be encouraged to hang out at the venue later in the evening entertained expert mixologists who create Thai-inspired cocktails for diners. The new look and feel will embrace the modernity in Thai design, fused with a classical minimalist ethic to create a space that is inclusive and social.

Yoshio Kojima – Mango Tree Japan CEO  Trevor MacKenzie – Mango Tree Worldwide Managing Director

 

In addition to the design overhaul, Mango Tree will also open its sixth Kitchen brand in Japan called “Pad Thai” – the destination where they pioneered the concept – which expands the portfolio of kitchen concepts that have been so successful like the Mango Tree Kitchen “Gapao” and Mango Tree Kitchen “Khao Mun Gai”.

Mango Tree Kitchen specialises in fast, energising, active dining for people on the run, highlighted by Pad Thai – cooked live – and a selection of other best-loved Thai dishes including Khao Mun Gai (chicken rice), Yam Talay (spicy seafood salad) and Gapao Moo Kai Dow (spicy pork with basil and fried egg), washed down with fresh juices or draft beers.

“We are very excited by the new developments and growth in Japan where Thai food is very well received by Japanese diners,” said Mango Tree Japan CEO Yoshio Kojima. “More and more Thai travellers are visiting Japan each year and we are pleased to count them also as our guests as is shows they believe in and recognise the quality of the brand and the authenticity of the cuisine.”

Mango Tree Tokyo is located on the 35th floor of Marounuchi Building in downtown Tokyo – minutes from Tokyo station – where the Mango Tree Kitchen “Gapao” is located and where the new Mango Tree Kitchen “Pad Thai” will open this August. The Flagship will reopen on July 1 for diners.

COCA RESTAURANT STIRS UP LOCAL FOOD SCENE IN HANOI WITH FRESH & HIP NEW DINING CONCEPT OFFERING SOMETHING FOR EVERYONE

New COCA flagship opens in vibrant district of Vietnamese capital with a lively menu of Asian flavours complemented by stylish contemporary décor

­HANOI, VIETNAM – COCA Restaurants Worldwide has opened a new 4-story flagship restaurant in the bustling Ba Dinh district of the Vietnamese capital.

The grand opening event offered food lovers the chance to meet renowned Thai Chef Pitaya Phanphensophon, the man behind one of Asia’s most successful restaurant brands and watched a video tour by Chef Pitaya who visited Hanoi’s fresh markets to select fresh ingredients for the restaurant to ensure his standards are met. Guests then enjoyed a selection of these fresh dishes, to showcase the diverse range of flavours on offer on the varied new COCA menu.

Working closely with a well-established Vietnamese partner, Ms. Diep Nyugen a successful local restauranteur, the new COCA Hanoi is part of an ambitious regional expansion strategy that sees the brand opening new concept restaurants in key cities across Asia. The menu also embodies an evolution for the brand with a bountiful selection that extends far beyond COCA’s legendary hotpot dishes to offer an extensive choice of simple, healthy, lively Asian cuisine that appeals to multigenerational families and business clientele.

“Our partner for this project understands just how sophisticated the dining scene has become in places like Hanoi and she spared no expense on the design or quality of experience offered to customers. The menu includes a vast choice of appetizers like drunken chicken, durian seafood roll, as well as a few Thai favourites such as larb – spicy minced pork and tasty rice and noodle dishes like COCA Stir fried noodles or braised prawn with glass noodles to complement the signature hotpot selections. Family friendly sharing plates like the Cajun seafood bucket or wok fried curry crab (Poo Phad Phong Karee) offer variety. There are also plenty of child friendly items, which ensures there’s something for everyone,” says Trevor MacKenzie, Managing Director of COCA & Mango Tree Worldwide.

Inspired by Indochinese architecture, but with a contemporary twist; the relaxed, comfortable ambience, warm service and colourful, extensive menu at the new COCA Restaurant in Hanoi is designed to appeal to a wide range of ages groups, tastes and diner preferences. Business clients, young families and customers with more traditional preferences are all well catered for with a range of “must-try dishes” that includes the brand’s top quality signature Ying Yang hotpot, available with fresh premium selections like live prawns and fish.

“The bustling location with views of Thanh Cong Lake (Success Lake) from the second and third floors, offers locals and visitors a lively dining scene and caters to office workers during the day and local residents in the evening. We are confident that COCA’s strong reputation in the Vietnamese food and hospitality sector will enhance the existing offerings. Diners in Vietnam look for quality, variety and value. These are all benchmarks of COCA Restaurants Worldwide, “ added Mr MacKenzie.

COCA Restaurants are already well known in Vietnam for their signature hotpot dishes and tom yum soup, but the brand’s owner, Pitaya Phanphensophon, also continually introduces new flavours to suit local tastes. He actually developed a special pork bone stock specifically to suit the Vietnamese palate. Since then, new menu items and concepts have been introduced at several COCA Restaurants across the country, all designed to meet local diners culinary cravings in each specific location.

While Pitaya Phanphensophon supports the COCA Restaurant brand’s expansion across the Asia region, he always remains true to his philosophy of only serving food that he would give to his own children. This approach guarantees that high quality, fresh, locally sourced, flavourful ingredients are used in every dish on the menu.

“We believe in evolving and growing with our diners, of course, but our commitment to good food and excellent value for money is something that will never change,” says Pitaya.

GLOBAL RESTAURANT GROUP CELEBRATES FIVE YEARS IN THE PHILIPPINES WITH BOLD GROWTH PLANS, CHARITABLE ACTIVITIES AND DEEPER CULINARY INNOVATIONS

Mango Tree to launch five new culinary creations from the regions of Thailand to herald five years in the Philippines

(From left): Trevor MacKenzie, Managing Director and Pitaya Phanphensophon, Founder, Mango Tree & COCA Restaurants Worldwide present a donation to Suzanna Pavadee Vicheinrut Yuzon, former Miss Thailand and President of Miss Possibilities Foundation. They are joined by Mother Spice Food Corporation owners, Imelda and Eric Teng, Khun Khankhanit Amphuprapa, Minister Counseller (Commercial) from the Royal Thai Embassy and representatives from DITP (Department of Investment and Trade Philippines).. For high resolution version, click here.

MANILA, PHILIPPINES – Thai restaurant operator, cultural ambassador and culinary innovator Mango Tree Worldwide has announced an ambitious programme of expansion on its fifth anniversary that will significantly extend its branded restaurants and cafés in the Philippines by 2020.

The growth in one of Southeast Asia’s fastest growing economies will for the first time reach outside of the capital into secondary urban and key tourism destinations as Mango Tree embarks on a round of “discovery” research to plan for the second phase of the group’s development plan in the Philippines.

The growth strategy will also see the re-styling of not only restaurants in Manila but throughout the world as Mango Tree Worldwide Managing Director Trevor MacKenzie used the occasion in the Philippine capital as the launch pad for his announcement that will ultimately cover all 70 outlets in the group.

“Our customers here are among the most sophisticated in Asia,” he said. “Diners in Manila are very discerning not only in their taste for Thai food but in their demands for style in presentation and experience in our restaurants.”

“We will be piloting a range of interior renovations that will infuse a new attitude, focusing on a blend of millennial-driven modern Thai lifestyle with a celebration of originality and creativity that encapsulates our evolving vision of style, simplicity and living history. It is an exciting project and one which will offer a reinvigorated platform for the accelerated growth of the brand.”

The cultural capital of Thailand, Chiang Mai and the northern Lanna kingdom are among the inspirations for five new dishes, each one given a delicious twist by Mango Tree CEO, Chef Pitaya Phanphensophon.

Sai Oua, or northern Thai sausage, is made from pork mince and is infused with herbs and spices and freshly pounded curry paste creating an ultimate finger-friendly snack.. For high resolution version, click here.

Kanom-Jean Nam Ngai, a rice noodle dish originating from the ethnic Shan tribe and consisting of a slow-cooked stew using spare ribs, tomatoes, lime and dried chillies and cabbage. For high resolution version, click here.

The highlight dishes are led by Kanom-Jeen Nam Ngiaw, a rice noodle creation originating from the ethnic Shan community made with garlic, red curry paste, yellow bean sauce, diced tomatoes, turmeric, fish sauce, spring onion and coriander; slow-cooked with either chicken or pork ribs. Sai Oua or northern Thai sausage will also be among the offerings. Made from pork mince, the dish is infused with herbs and spices and freshly pounded curry paste creating an ultimate finger-friendly snack served either hot or cold.

Krapaw Bacon is a Mango Tree innovation from central Thailand, taking one of the best-loved spicy dishes and turning it into a lighter and healthier snack by removing the boiled rice and eating with lettuce. Then there’s Moo Ping, pork marinated in sweet soy-based sauce and grilled on charcoal stove, a unique dish that showcases all the signature Thai flavours: sweet, sour and spicy from the north eastern region know for the origins of Som Tam. Chef Pitaya’s recipe reaches beyond the original by using onzen eggs instead of fried hard boiled eggs for a fun, healthy, delicious taste experience.

“Flavours of Thailand”, showcasing the five dishes from the four regions of Thailand, will be launched on May 1, providing diners with the opportunity to taste genuine Thai cuisine and introduce to the market dishes that are less well known, but no less exceptional culinary experiences.

“In many ways we have taken one step back as we look forward,” added Mr. MacKenzie. “We have rediscovered many of the well known dishes in Thailand and reimagined them through creative design and presentation while remaining true to the original ingredients.”

Mango Tree Worldwide will also celebrate its anniversary in Manila by working with Ms. Suzanna Parade Vicheinrut Yuzon, former Miss Thailand and President of Miss Possibilities Foundation – a non- government, non-profit organization, which supports children with special needs. The brand hosted a special charity dinner on 22 March when children entertained the guests with a special performance. Mango Tree Group and its franchise partners, Mother Spice Food Corporation, then made a generous donation as a part of an ongoing commitment to Miss Possibilities Foundation.

Mango Tree currently operates its flagship Mango Tree Restaurant in Bonifacio Global City (BGC), plus two Mango Tree Bistros, one in Trinoma, Quezon City and the other in Green Belt 5 in Makati.