COCA Makes A Stylish Come Back To Kuala Lumpur
Thai Restaurant with over 60-year Heritage Brings Sophistication To Hotpot Dining
Kuala Lumpur, Wednesday 19 September 2018: COCA Restaurant, the innovative Asian dining chain, launched a new style outlet here at the cosmopolitan enclave of Bangsar. Brand owner and celebrity Chef Pitaya Phanphensophon, the son of COCA founder Khun Srichai Phanphensophon, was on hand to present a special chef’s tasting dinner menu to invited media and celebrity guests.
COCA Restaurants are a contemporary Thai-Cantonese and hotpot (suki) concept. The group’s heritage dates back to 1957, when Khun Srichai and his wife Patama opened the first COCA restaurant in Surawong, launching the suki trend in Thailand. Now spanning into its 3rd generation, it is clear to see how COCA has evolved over the years as its outlets are vibrant from the interior deco to even plate presentations, while still remaining true to their roots of the freshest ingredients and good value for money as their core principles.
Seating approximately 100 diners, the new COCA Restaurant will serve an enticing à la carte menu of Thai-Cantonese cuisine, along with COCA’s signature hot pot and a new Southern Thai Soup base that Malaysians will easily relate to as something innovative. Moving forward, the new owners will be looking to expand COCA in Kuala Lumpur over the next few years.
The stylish event in the semi-fine dining ambience of the new outlet saw Chef Pitaya hold court as he shared his passion and enthusiasm for cooking, along with his unique philosophies on food and the F&B industry.
“We want to emphasize looking after your health now while you can and with my eldest daughter who studied food science in the UK, the 3rd generation represents a turning point in new ways forward for the COCA Brand, not only in KL but around the region,” said Pitaya. “Being an immediate neighbour and sharing many culinary similarities, Malaysia is an important market for us and we’re excited to embark on this new journey with new owners who share the same values and ideas as us and we’re confident that Jannio and Elizabeth will steer the brand to greater heights” added Pitaya.
This is their first foray into the F&B sector but they are walking into it with eyes wide open. “The journey to get this outlet open was a long and sometimes challenging process, as being new to the industry, we had some convincing to do before our principal felt comfortable in entrusting us with the brand. Getting the physical set up to be just right was also an arduous task that put us on a steep learning curve,” said Jannio. “We’re really happy with the end result and being foodies ourselves, we believe that we’ve managed to achieve a delicate balance between providing an aesthetically pleasing space and high quality food products and ingredients, all brought together by our signature hot pot and famous suki sauce,” added Elizabeth.
Chef Pitaya presented a special chef’s tasting dinner that night which comprised of three courses. First was the Yum Quinoa with Prawn and Scallops (Yum Talay Quinoa) made up of fresh tiger prawns, USA Digby Scallops, fresh lime, chili and quinoa. The next course is was a unique and delicious Deconstructed Australian Wagyu 180 Days Ox Tongue Wonton (Lin Wua Tua Lima), which requires a laborious preparation that involves a 24-hour slow cook of the beef with high protein butter, coupled with beans and Shu Hao Reduction. Then came a Thai Herb Infused Organic Hill Station Chicken with Organic Black Jasmine Rice (Gai Baan Khao Mun Gai) accompanied with Thai Herbal Soup and house made Dipping Sauce. Dinner was rounded out by Maryland inspired Crab Claw Cakes with Natural Butter Curry Hollandaise (Tod Mun Poo) and for dessert, diners had a choice of Egg Tart with Oatmeal Crust and Brown Sugar or COCA’s famous fresh patanko with sweet condensed milk.
The night was brought to a close with a group photo around a giant “ice kacang (please provide name)” with the COCA representatives and celebrity guests to officially commemorate the launch of the restaurant.
COCA is a pork-free restaurant whose operating hours are from 11.00am to 3.pm and 6.00pm to 10.00pm daily. For reservations, please call 03-2011 3575