<< BACK

MANGO CHILI OPENS IN CHINA WITH AGRRESSIVE PLANS TO BRING FAST, FUN AND HIGH QUALITY THAI FOOD TO CHINESE DINERS

May 17, 2018

SHANGHAI, CHINA – Leading Asian restaurant operator Mango Tree Worldwide has launched its newest and hottest culinary concept in China, with the opening of a bright new Mango Chili restaurant in Shanghai’s most popular shopping district.

 

Mango Chili Shanghai will satisfy the growing Chinese appetite for contemporary, convenient Thai cuisine, especially among millennial diners. Perfectly located within the No. 1 Shopping Mall on Nanjing East Road – Shanghai’s most iconic retail destination – the new restaurant will bring fun, vibrant Thai cuisine to local diners.

 

The launch of this inaugural outlet will mark the start of an aggressive roll-out of the Mango Chili brand in China, with at least 30 outlets expected to open nationwide by 2022.

 

“China is a hugely important market for Mango Tree and we are delighted to introduce another exciting culinary concept to the country,” commented Trevor MacKenzie, Mango Tree’s Global Managing Director. “Mango Chili is perfectly suited to China’s dynamic young population, who love Thai food but prefer a fast, hassle-free dining experience.

 

“Located within one of the most popular shopping malls in Shanghai, our new Mango Chili café could not be better placed to serve this millennial market. We have ambitious expansion plans for this concept in China and look forward to working with our partners to bring fast and funky Thai food to diners all across the country,” Mr MacKenzie added.

Mango Chili promises simple, fast and fresh Thai dishes with an authentic street food style. The interiors of the restaurant are bright, welcoming and adorned with iconic images of Thailand, such as the tuk-tuk, to create a vibrant, social ambience.

The menu features five signature beef noodle soups, created with a choice of noodles and meats including Australian beef, beef balls and liver. These delicious bowls are then served in the traditional Thai style with a range of spicy condiments, including prik karen (chili oil), prik pon (chili flakes) and chili vinegar (prik nam som).

Alternatively, diners can enjoy a wide range of Thai favourites such as tom yum goong, pad Thai, spicy papaya salad, green curry and more. Families and groups of friends can also enjoy social dining experiences, with hot pots prepared at the table. Then for dessert, guests can cool off with the traditional taste of Thai ice cream, just like they serve at Bangkok’s bustling Chatuchak Market.

Mango Chili is Mango Tree Worldwide’s newest restaurant brand, further enhancing the company’s reputation for innovation. Driven by the entrepreneurial spirit of Trevor MacKenzie and his team, the company now offers a broad collection of culinary concepts perfectly adapted to the needs of Asia’s fastest-growing markets. Future Mango Chili cafés in China will focus on urban areas with high footfall, including shopping malls.

Thai cuisine has become hugely popular in China, driven by the rising number of Chinese travellers who are now holidaying in Thailand. More than nine million Chinese visited Thailand’s exotic shores in 2017, accounting for over a quarter of the Kingdom’s total arrivals. Shanghai alone is now directly connected to six Thai airports, allowing residents to experience more parts of the country than ever before.

 

Operated by HMSHost, a world leader in creative dining experiences and part of the Autogrill Group, Mango Chili Shanghai becomes Mango Tree Worldwide’s third restaurant in China, joining the existing Mango Tree Qingdao and Mango Tree Guangzhou. In total, Mango Tree Worldwide now operates a total of 65 outlets worldwide.

Download Press Release
© 2016 Exquisine System (HK) Co., Ltd. All rights reserved. Website by Creative Digital Thailand