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MANGO TREE GOES TO BOLLYWOOD: LEADING THAI RESTAURANT BRAND OPENS INDIA’S FIRST FLAGSHIP MANGO TREE

March 11, 2015

“I’m confident of our chances of success in India. It is a country on the move and has changed dramatically in the recent years.”

BANGKOK, THAILAND – Global restaurant group Mango Tree Worldwide has achieved another milestone in a culinary journey that has revolutionised Thai dining after planting the flag of its premium brand, Mango Tree, in a Bollywood star-studded area of Mumbai to mark its pending Indian debut.

Mango Tree managing director Trevor MacKenzie said entering the Indian market came after numerous approaches from would-be partners and an extensive location hunt

Mango Tree managing director Trevor MacKenzie said entering the Indian market came after numerous approaches from would-be partners and an extensive location hunt

The launch of the Mumbai restaurant in May comes at a time of great expansion for the Bangkok-based group – the largest premium Thai cuisine brand in the world and the modern Thai dining benchmark – with it boasting a portfolio of more that 70 restaurants and cafes in key cities around the globe including Hong Kong, London, Tokyo, Dubai, Washington, Jakarta, Manila and Qingdao.

Mango Tree managing director Trevor MacKenzie said entering the Indian market came after numerous approaches from would-be partners and an extensive location hunt, with the group finally teaming with Mondo Culinary at Horizon Juhu Beach.

“This is a prime space and the complex has many F&B concepts, which is great as it will make it a destination for people all around North Mumbai and even as far south as Worli,” he said. “North Mumbai is home to many Bollywood stars and many affluent and well-travelled people who are already familiar with Mango Tree from other destinations.”

Mr MacKenzie said Mondo Culinary was the perfect partner because it was a Mango Tree ‘fan’ which shared the group’s vision to raise its establishments above Thai restaurant status and into the coveted lifestyle space, something it has achieved with stunning success.

The group recently debuted in the US and will launch its first two restaurants in China in 2015 – eight within three years – and it is preparing to enter Europe and Australia as it increases its presence of restaurants and cafes and its revenue to more than US$100 million in 2015. The group’s other brands are Mango Tree Bistrobar, Mango Tree Café, Mango Chili, COCA Restaurant and COCA Café.

It is famed for innovative Thai cuisine with a creative, contemporary twist – daring dishes that are artistic in presentation – and a layered ambiance featuring mixology, cooking tips, food photography, great music and conviviality constructed around shared networks and social media.

Mr MacKenzie said: “Knowing that Indians are discerning consumers of food and after studying the loyal following of Indians at our London and Dubai establishments, we felt the timing was right to launch there. Also, many Indians travel to Thailand and are obviously exposed to Thai cuisine. Another bonus about the location we’ve chosen is its close proximity to the airport, leading hotel brands and major commercial complex BKC.

Mango Tree flexes its mussels with Indian expansion

Mango Tree flexes its mussels with Indian expansion

MTW-08-Thod-Mun-Goong

The right mix of reverence for authenticity and respect for classics

“I’m confident of our chances of success in India. It is a country on the move and has changed dramatically in the recent years.”

Mr MacKenzie said Mango Tree was adopting a “step by step” approach to India that would see it open its bistrobar and café concepts there in the near future.

“Long term, we see India as a great market for all our brands, and a market that will keep us very busy,” he said.

The menu for the India launch will be a combination of Thai lifestyle cooking favourites, with modern lamb interpretations and a wide variety of innovative vegetarian dishes like chick pea and lentil salad tossed in a spicy lime dressing and a selection of marinated paneer dishes.

Following the recent launch of Mango Tree in Washington DC, the Mumbai restaurant will be the second of the group’s eateries to feature a new bar and lounge area where guests can enjoy a cocktail and Thai-style tapas, as well as warmth and friendliness in a fashionable, stylish restaurant with a relaxed ambiance.

“We have added a few different colour palates to give the outlet some extra warmth, as suggested by our designer,” Mr MacKenzie said.

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