World’s leading contemporary Thai restaurant group and lifestyle brand chosen by Department of International Trade Promotion to represent Thai cuisine at EXPO 2015, with a pop-up concept in the Italian fashion and food capital’s historic city heart
MILAN, ITALY – Mango Tree Worldwide has been selected by Thailand’s Department of International Trade Promotion (DITP) by Thai Trade Center Milan to represent the nation’s cuisine on the world’s grandest stage, creating a pop-up restaurant for a month at Milan’s legendary la Rinascente department store.
From August 18th to September 14th, 2015, Bar della Rina at la Rinascente basement becomes ‘Taste of Thailand by Mango Tree’, a 70-seat pop-up restaurant and open kitchen that will feature cooking demonstrations and classes along with light bites by day, and gourmet Thai tasting menus at night.
La Rinascente overlooks the Duomo, an elaborate Gothic masterpiece at the city’s centre, begun in 1386 and not completed until 1965. The department store has a 150-year-old history of its own as a renowned shopping and gourmet paradise, and flagship of the chain of stores acquired by Thailand’s Central Group in 2011.
With Milan’s food-focused EXPO 2015 just launched and the New York Times picking the Italian capital of fashion, food and luxury as its number one place to visit this year, over 20 million visitors are expected between now and its October conclusion.
Mango Tree Worldwide’s managing director and spokesperson Trevor MacKenzie said it was an honour to be an ambassador for Thai cuisine in one of the world’s great food cities as Milan opened its arms to the world.
“For the next few months, all roads lead to Milan,” Mr MacKenzie said. “We are most grateful and honoured to be chosen by the DITP by Thai Trade Center Milan as the face of Thai food for EXPO 2015.
“We are proud to represent Thailand and its great culinary traditions. But it’s also a wonderful opportunity to introduce Thai cuisine and the Mango Tree philosophy of ‘life.style.taste’ in Europe.
Taste of Thailand is a pilot project proposed by Thailand’s DITP by Thai Trade Center Milan aiming to introduce Thai cuisine and restaurants to the world while ensuring a visible presence for Thailand at Expo 2015.
La Rinascente pop-up is intended to showcase Thai cuisine, a spokesman for the DITP by Thai Trade Center Milan said, with the cuisine of Mango Tree and another well-known brand, Blue Elephant, in the starring roles.
“We’ll be offering tasting menus, live cooking stations showcasing Thai salads and spectacular wok-fried dishes, daily cooking demonstrations, and a fantastic array of Thai desserts,” Mr MacKenzie said. “The tasting menus will be created around local farmed meat, and the freshest produce sourced from daily market visits.
“It’s also an opportunity to meet new friends and pursue our strategic objective of introducing Thai cuisine on a more permanent basis to great European cities like Milan.”
Mango Tree Worldwide founder and CEO, Pitaya Phanphensophon, and his team will travel to Milan for the launch of ‘Taste of Thailand by Mango Tree’.
Mr Phanphensophon said he was proud to represent Thai cuisine and to ‘fly the flag’ as creator of Mango Tree during the event. “It’s a great honour to have been chosen, and I thank the Department of International Trade Promotion and Thai Trade Office Milan for entrusting us with it.
“The life.style.taste concept is our commitment to enjoying the good life, taking time to savour great cuisine, fine wines and creative cocktails in convivial and contemporary places with like-minded friends,” he said. “Milan is one of the world’s great capitals of life, style and taste, so it’s a great fit and we are very excited to be a part of this celebration.”Download Press Release