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MANGO TREE WORLDWIDE LAUNCHES SPECTACULAR WATERFRONT FLAGSHIP ON BANGKOK’S CHAO PHRAYA RIVER

February 25, 2015

BANGKOK, THAILAND – World-leading Thai culinary and lifestyle brand Mango Tree Worldwide unveiled its new waterfront flagship restaurant experience, Mango Tree On The River, at a recent celebrity-studded launch party on Bangkok’s Chao Phraya river.

River of Kings: Mango Tree On the River is a true lifestyle destination experience in the city's heart of heritage and history

River of Kings: Mango Tree On the River is a true lifestyle destination experience in the city’s heart of heritage and history

Mango Tree on the River is a new showcase for the leading global Thai restaurant brand, and the realization of its vision to create a true Thai lifestyle destination restaurant.

Located a stone’s throw from Bangkok’s historic Rattanakosin district, birthplace of the ruling Chakri Dynasty, Mango Tree on the River offers a setting of relaxed elegance in a four-storey heritage building near Bangkok’s colourful flower market district, Pak Klong Talat with unforgettable views of the river’s most famous temples and Bangkok’s dramatic city skyline.

It offers both indoor and al fresco dining, and cuisine that is as healthy or decadent as your mood and lifestyle and occasion dictates. Later, things ramp up at its third floor and rooftop bar and lounge as another sultry night unfolds where the River of Kings meets the City of Angels.

Mango Tree Worldwide is one of the world’s most innovative and best-known Thai culinary lifestyle brands, serving contemporary Thai cuisine from authentic classics to modern updates to old favourites, complemented by intelligent mixology, expertly curated music and buzzing locations.

Passionate and bold, Mango Tree is not like other Thai restaurants Explore the four points of Thailand’s culinary compass: Northern, North-Eastern, Central and Southern Thai favourites, some refreshed for contemporary tastes or inspired by local and seasonal specialties, using hormone-free meats and no frozen products, prepared by experienced chefs and served with renowned warm and friendly Thai hospitality.

Rack them up: Baby Back Ribs with Larb Style Sauce is an innovative Mango Tree flourish.

Rack them up: Baby Back Ribs with Larb Style Sauce is an innovative Mango Tree flourish.

Consider the lobster: Whole Main Lobster with Yellow Curry, a Mango Tree signature dish

Consider the lobster: Whole Main Lobster with Yellow Curry, a Mango Tree signature dish

Menu highlights include Whole Main Lobster With Yellow Curry, Mango Tree’s signature dish, and innovative twists on Thai classics, including Tom Kha Lobster, Red Curry Barbecue Duck with Pineapple and Apricots, Red Curry Scallop with Salted Fish and Pineapple, Home-Made Sai Oua (Chiang Mai style sausage) and Baby Back Ribs with Larb-style sauce.

Founded in Bangkok in 1994, Mango Tree has long set the benchmark for authentic and stylish Thai dining experiences. Mango Tree on the River now takes pride of place in a collection of flagship experiences in key world cities, joining signature restaurants in prime locations in Hong Kong, London, Dubai, Tokyo, Manila, Mumbai and Washington DC.

They are the flagships of a fast-growing global enterprise on track to total more than 100 establishments globally by the end of 2015, under the Mango Tree, Mango Tree Bistrobar, Mango Tree Café and COCA brands.

Mango Tree Worldwide’s Bangkok-based CEO Pitaya Phanphensophon said he was delighted to see the growth of the company and that the brand is going from strength to strength as it expands to the world’s culinary capitals.

New additions to the global brand include Mango Tree Restaurant Mumbai, opening in March, Mango Tree Copenhagen in April, and Mango Tree Qingdao in May. Mango Tree Pop-up Restaurant will also open during Milan Expo, Italy, in May.

Take me to the river: For fine wines, creative and classic cocktails, late night lounging and a new view on contemporary Thai cuisine

Take me to the river: For fine wines, creative and classic cocktails, late night lounging and a new view on contemporary Thai cuisine

“Our success is down to choosing great partners, having a unique concept, a sound strategy and above all, a team which believes in itself,” Pitaya says.

He says the group has a number of long-standing partners worldwide who believe in the unique concept and are passionate about taking Thai food in an authentic yet innovative direction. The brand adds value to the dining experience with its modern style and presentation.

Trevor MacKenzie, the group’s Managing Director and the driving force behind Mango Tree’s success in franchising its brands worldwide, said innovation and creativity were central to Mango Tree’s popularity.

“High quality ingredients, locally sourced where possible, and respect for tradition are integral to the Mango Tree experience,” Mackenzie says. “We also try to get the intangibles right, the ambience or vibe if you like, by including a fully functioning bar to provide theatre and buzz, innovative presentation and unexpected twists on ingredients.

MacKenzie and Pitaya are both passionate believers and advocates for the brand. Their ambition and vision are clear: take the Mango Tree brand and the Thai culinary arts to a global audience by planting a Mango Tree in every major international city.

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